Remember the Pepsi Challenge? Making comparisons to see what you like is important for everything you do, and that’s especially true when it comes to marketing. Sticking with the same program every year is the fastest way to guarantee irrelevance – you have to stay on top of growing trends, target new buyers and maintain [...]
Continue reading...Thursday, May 15, 2008
Whether you define ROI as Return on Investment or Realtor on Internet, Trulia’s business was built on the premise of helping agents and brokers improve their ROI. “You do this out of the goodness of your heart?” You might ask. The answer: We have good hearts, but the bottom line [...]
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Wednesday, January 28, 2009
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