Did you have a chance to check out Heather’s recent post on the Trulia user? In it, she captures the highlights of our most recent user survey. The survey includes a lot of nice data, but wearing my industry hat I always have to ask, “…and why should brokers and agents care?” So I decided to [...]SHARETHIS.addEntry({ title: "Why advertising on Trulia makes sense (yes, this is a pitch)", url: "http://www.truliablog.com/2007/10/03/why-advertising-on-trulia-makes-sense-yes-this-is-a-pitch/" });
Continue reading...19. September 2007
According to the latest data released by Hitwise, Trulia.com has jumped ahead of our peer group and now ranks alongside Google and Yahoo! (yes, THE Google and Yahoo!) as one of the top three contributors of traffic to 12 of the largest residential real estate firms nationwide in the past month (August 18 – September [...]SHARETHIS.addEntry({ title: "Trulia now top traffic driver to real estate companies nationwide", url: "http://www.truliablog.com/2007/09/19/trulia-now-top-traffic-driver-to-real-estate-companies-nationwide/" });
Continue reading...18. September 2007
With the slowdown in the real estate market, it’s no wonder that industry watchers are beginning to wonder when online real estate sites like Trulia are going to begin to feel the pain. Already we’ve seen companies like Realogy announce that they’re cutting their offline spend to 70% of its home-sale ad spend by 2010, [...]SHARETHIS.addEntry({ title: "Online ads and the real estate slump", url: "http://www.truliablog.com/2007/09/18/online-ads-and-the-real-estate-slump/" });
Continue reading...17. September 2007
Finishing off with the third and final portion of our Weichert Lead Network (WLN) series, we are taken into the ‘guts’ of WLN’s New Jersey Call Center. Having previously discussed WLN’s incredible impact on quality, speed, and numbers of responses to consumer queries and their 5-Prong Marketing Strategy, in this video we are able [...]SHARETHIS.addEntry({ title: "Kings of Conversion: the Weichert Lead Network (Part 3 of 3)", url: "http://www.truliablog.com/2007/09/17/kings-of-conversion-the-weichert-lead-network-part-3-of-3/" });
Continue reading...6. September 2007
In Part 1 of our interview series with Mike Montsko of the Weichert Lead Network (WLN), we talked about what WLN is and how it’s implementation has made a huge impact on the quality, speed, and numbers of responses to consumer queries. Part 2 discusses WLN’s 5 Prong Marketing Strategy and Mike’s 5-year industry [...]SHARETHIS.addEntry({ title: "Kings of Conversion: the Weichert Lead Network (Part 2 of 3)", url: "http://www.truliablog.com/2007/09/06/kings-of-conversion-the-weichert-lead-network-part-2-of-3/" });
Continue reading...28. August 2007
The Weichert Lead Network: Mike Montsko Weichert Realtors has grown since 1969 from a single office into one of the largest privately held real estate companies in the U.S. A wholly owned separate entity, the Weichert Lead Network (WLN) is responsible for generating and distributing leads to more than 14,000 participating Weichert company and affiliate agents. Join us [...]SHARETHIS.addEntry({ title: "Kings of Conversion: the Weichert Lead Network (Part 1 of 3)", url: "http://www.truliablog.com/2007/08/28/kings-of-conversion-the-weichert-lead-network-part-1-of-3/" });
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3. October 2007
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