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Author Archives | Kelly, vp of industry dev

Kelly, vp of industry dev - who has written 15 posts on Trulia Blog - Real Estate Blog.


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Why advertising on Trulia makes sense (yes, this is a pitch)

Wednesday, October 3, 2007

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Did you have a chance to check out Heather’s recent post on the Trulia user? In it, she captures the highlights of our most recent user survey. The survey includes a lot of nice data, but wearing my industry hat I always have to ask, “…and why should brokers and agents care?” So I decided to [...]

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Trulia Voices Unplugged in NYC - Sept 6

Tuesday, August 28, 2007

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Since spring, thousands of people have joined the conversation on Trulia Voices – asking questions, providing answers and engaging in useful dialogue on what’s happening in their local real estate markets. So what’s the next step? Put a face to the Trulia Voice! Turn that online dialog into real-life connections offline. That’s what we’re doing next week [...]

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Trulia Connecting (at Connect)

Tuesday, August 7, 2007

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There was a a lot of connecting for us Trulians last week –at Inman’s Real Estate Connect SF conference, where we were networking with many of our broker partners and industry colleagues, as well as with the launch of our new Trulia Connect program, announced last week. OK - you might notice the striking similarity in [...]

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Inman Releases Findings on 2007 Real Estate Ad Behavior

Wednesday, July 25, 2007

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Often I get my in-depth research on advertising trends from Borrell Associates, who reported that Internet real estate advertising spending will propel from $2B in 2006 past $3B by 2010, surpassing newspapers in ad market share (2006 Update: Online Real Estate Advertising). There is a new report on the block and I was one of the [...]

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Trulia Voices: Navigating Fair Housing Waters

Wednesday, May 23, 2007

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Just a week after the launch of Trulia Voices, we’ve talked a lot about introducing conversations from the offline world into the online space. On the one hand, an “online social community” is a very important and public way for consumers to ask questions and find important real estate information. On the other hand, these [...]

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Trulia Stacks the Odds with Top Industry Advisors

Tuesday, April 10, 2007

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We just beefed up the Trulia Real Estate Advisory Board with several high-powered real estate executives–a strong mix of top independent brokers, as well as established and up-and-coming franchisors: Howard W. “Hoby” Hanna, IV, EVP, Howard Hanna Real Estate Services Ben Phillips, VP, New Product Development, Realogy Franchise Group, Realogy Corporation Michael Saunders, Founder and President, Michael Saunders [...]

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All Aboard at Keller Williams

Monday, February 19, 2007

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February 19 is an historic day for all of us Americans, a time for us to honor the many former U.S. Presidents who have helped shape the country we live in today. For those of us at Trulia, we are excited to announce our strategic business agreement with Keller Williams Realty. This is the first of [...]

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