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Trulia’s VP of Marketing Heather Fernandez on CNBC: The Search for a New Home

Tue, Mar 16, 2010

Real Estate News


Great job by Trulia’s VP of Marketing Heather Fernandez as she provides insights into Trulia’s housing market search trends on CNBC today.

Highlights:

Home Buyer and Seller Search Trends: Our data is a forward looking indicator as to home buyer and seller sentiment
• We looked at 250 Largest cities in the US
Biggest losers: Sales Prices flat, transactions and searches down
- Elk Grove, CA
- Tracy, CA
- Moreno Valley, CA
- Stockton, CA
- Palmdale, CA
• California and Florida suffered the greatest earliest hits due to foreclosures
• Long road to recovery in these markets
• 3 out of 4 homes on the market are in foreclosure
Nationwide:
- 1 in every 3 homeowners is potentially underwater
- 1 in every 4transactions is a distressed transaction
Biggest increase in searches:
- Milwaukee Wisconson
- Frisco, Texas
- Ocala, Florida
- Albuquerque, New Mexico
- Malibu, California

How is your market doing in comparison to those named above?

Popularity: 6% [?]

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1 Comments For This Post

    MyAvatars 0.2
  1. Bob Stahl Says:

    I was talking with a client this morning about how intensely personal, and incredibly important the search for a new home is — whether it’s your 1st new home or your 7th.

    The personal, important aspect of the home search hasn’t changed, but clearly the ways that a person goes about her home search has, dramatically. Yet those of us in real estate — whether it’s a site like Trulia or an agent like me — still have the important task of providing easily accessible information — and, often, some hand-holding.

    Bob Stahl

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