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Today we’re excited to announce our new hyper-local advertising platform, Trulia Local Ads. Local Ads completely open up the ad market on Trulia, making it affordable for real estate professionals and businesses of all sizes to own a slice of their local market. What does a slice of your local market look like? It’s an easy way of directly targeting audiences at the city or even ZIP code level, reaching the local customers who matter to you most.

We understand that your local market may be a crowded space. Local Ads make it simple to outshine the competition by grabbing the attention of local buyers and sellers. In each city and ZIP code, there is a limited amount of advertising inventory, so when you lock up a large share of ad space, you lock out your competition. It’s a snap to activate your Local Ads campaigns. Just select a few locations and use sliders to purchase the slice of your local market that meets your budget. Ads targeted by ZIP code will show up on listings pages, while ads targeted by city show up in search results.

We’ve spent a lot of time making Trulia Local Ads campaigns fast and easy to create. When you build your Local Ads campaign, you can select from default ad templates that dynamically update using your Trulia listing data or profile information. These ads are generously larger than competing services and perform 5 times better than the industry average for banner ads. If you’ve previously built your own advertising creative for campaigns elsewhere online, Local Ads allows you to simply upload your own custom image.

For now, Trulia Local Ads is in limited release and only available to our Trulia Pro subscribers. Update:  Trulia Local Ads are now available to every Real Estate Professional!

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