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Trulia’s January Price Reduction Report - New Year, New Lows $21.2 Billion Cut

Tue, Jan 12, 2010

Real Estate News

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Creative Commons License photo credit: jared

Our January home price reduction report shows 21% of U.S. homes as of January 1, 2010 have experienced at least 1 price cut of their original asking price during the last 12 months. The total amount slashed off of active for sale listings by home sellers is $21.2 billion. The average national price reduction remains 11%. It’s the second straight month where inventory levels have dropped for single family homes and condos across the United States.

South Continues With Least Amount of Homes Reduced

The South has the lowest overall level of price reductions, with 20 percent of current listings experiencing at least one price cut, while the Northeast saw the biggest decrease in price reductions compared to the previous month — 12 percent. (Regions according to the U.S. Census Bureau)

  • South- 20% of listings with price reductions
  • West- 22% of listings with price reductions
  • Midwest- 22% of listings with price reductions
  • Northeast- 22% of listings with price reductions

“Consumers have a golden window of opportunity to find a great home and take advantage of the tax credit before mortgage rates start to rise,” said Pete Flint, Trulia co-founder and CEO. “Historically low interest rates currently available and tax credit incentives are the ultimate price reductions for home buyers. As rates rise throughout the course of the year, buyers will need to adjust their purchase price ceiling.”

The number of major U.S. cities with price reduction levels at 30 percent was cut by 50 percent in January. In December, 14 major cities saw a reduction of 30 percent or greater and that number has been reduced to just seven cities in January. Additionally, Minneapolis, which has the held the top spot for the past two months, experienced a 33 percent decrease compared to the previous month. Cities experiencing the largest decreases in percentage of listings with price reductionscompared to the previous month include:

Luxury Market Still Hardest Hit

Luxury homes (those listed at $2 million and above) continue to be hit the hardest by price reductions with the average discount rising to 15 percent for the first time since Trulia started tracking in April 2009. Additionally, luxury homes represent less than two percent of all current listings on Trulia, but are responsible for 24 percent of the $21.2 billion in home price reductions. The average discount for homes priced less than $2 million continues to hold at 10 percent.

January 2010 Price Reductions – Top 50 U.S. Cities

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For more info on Trulia’s national home price reduction report, please visit our press release in the Trulia News Room

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2 Comments For This Post

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  1. Jonathan Blackwell Says:

    I guess sellers are getting more realistic. It only took 2 years, yea!

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  3. Bob Stahl Says:

    I always counsel my sellers to “price their home right from the get-go.” Homes will sell right around market value — pricing a home too high won’t help any, and it could hurt, a lot. It’s a buyer’s market in Phoenix and sellers can’t afford to price too high, even if they cut later.

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