Trulia rolls out a new premium listings program for brokers. With the new product, brokers and agents will receive top placement and added exposure for being a Trulia customer. The new Premium Listings package makes it much easier for consumers to connect with leading brokers and agents.
Premium Listings includes:
- Featuring of listings at the top of the results
- Optimized and company branded home buyer contact form
- Detailed listing and lead reporting
- More brand exposure
- Dedicated customer support
This, along with our new ranking of property listings, will be a winner for both consumers and real estate professionals. Premium Listings is intended for entire companies, as opposed to just one agent. If you are an agent, Trulia Pro is still for you.
So what is different about Premium Listings? Premium Listings is based on delivering the best listings that match the consumer search criteria, at the top of the page - just like Trulia Pro. We also make it very easy for consumers to inquire about the home with a company branded contact form, one of the new features. So unlike other sites, consumers are presented with properties that exactly match their needs with multiple ways for them to contact your company. This change resulted in consumer inquiries increasing 3X during our testing this past quarter.
Here is a screenshot of the new listing details page for Ebby Halliday in Dallas, TX.
We are flexible: Unlike other websites, we don’t lock anyone into a contract that is not a winner. With formal notice, as per our agreements, we will gladly let you adjust, pause, or cancel your investment.
We keep it simple: One price, no fluctuation, includes all of the following:
- Dedicated Customer Service Representative with one business day response time
- Unlimited Featuring for your inventory with company logo on search result pages
- Optimized and company branded home buyer contact form
- 30 day billing cycle, or pay by CC
- Daily and hourly lead reporting
- Quarterly reviews to ensure your campaign is successful
- 25% increase in listing inventory without charge for up to 90 days
and much more…contact us to learn more.
Pricing is reasonable: Pricing is based on two things, the number of listings you carry in a month and the average list price of the market you serve. That’s it. We take care of the rest.
For the consumer: Our latest release also included a change to the way we rank properties. The new ranking ensures that the most complete listings, with quality information, rise to the top. We just released a whitepaper that explains how and why we changed our rankings, and what you can do to increase your exposure, please download it here.
For the agent: You can still be a Trulia Pro if your broker has Premium Listings. Together, Premium Listings and Trulia Pro deliver maximum exposure for the company, down to the individual agent. Participating Trulia Pro’s can still manage their listings and receive direct inquiries.
If you have any questions, please do not hesitate to e-mail me directly pierre (at) trulia.com or fill out this form.
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November 27th, 2009 at 2:18 pm
Consumer inquiries increasing by 300% is impressive. The cost/benefit analysis will still need to pass the muster for brokers that are being presented with many options of places to spend their marketing dollars.