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If you’ve been following the Trulia Blog for the last couple of months, you probably remember that we showcased two 53 Hour Open House events by Trulia Pro Dan Polimino from Fuller Sotheby’s Realty in Denver, Colorado. In April, he got over 400 people in the door and over 1,500 unique visitors online and sold 1 of the 6 homes on the Open House tour - during a blizzard!

We followed up with Dan to see how the last 53 hour open house went:

So how did the last 53 Hour Open House go?

• 325 people came through over the three days - We were on track for more but we had tornadoes the last day
• Over 4,000 unique visitors came to 53HourOpenhouse.com to watch
• Two of the six homes on the Open House tour got offers and they are expecting another offer on house number three
• One home is under contract

How was your experience with Trulia?

• Very impressed with their willingness to help, be creative, break the mold and think out of the box.
• Appreciated very much their support via blogs, video blogs, sending coffee and pastries to the event.
• I worked with professionals that always responded on the spot and did what they said they would do when they said they were going to do it.
• Trulia provided me traffic to my web site

So How do you plan on topping the 53 Hour Open House?

We’re launching a unique First Time Home Buyer Program on July 1st.

• Educate the public that they have 6 months left to cash in on their tax credit
• First Time Home Buyers have lots of questions when it comes to buying their first home. It can be a confusing process. We built this site to answer those questions, eliminate fear and take them step by step through the process into their new home.
• We will give everyone visiting the site a chance to win their first home, up to $250,000 dollars brought to you Oakwood Homes. All they need to do is guess the correct seven numbers online and we’ll instantly tell them if they are a winner.
• We will be giving Free first time home buying seminars every month for the next six months to help people beat the deadline.

Wow! Did you hear that all you first time Colorado home buyers? On July 1st, visit the First Time Home Buyer Program website and take your 7 number guess for a chance to win a home up to $250,000.

So Do Open Houses Work?

Just like anything else, it takes a combination of things to make them successful including creativity, planning, marketing, staging, local buyer interest, awareness, demand and most of all - setting the right price from the start. Open houses have been the norm in New York City for both home buyers and listing agents but that may not be the case in Phoenix, Arizona. Local buyer and broker habits can play a key role in the success of your Open House. But above all, if you’re not doing something different and creative in your local market, something that makes you and your clients listings stand out and get noticed, your competion will.

We appreciated working with you Dan and wish you continued success in the future.

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