< bloginfo('name'); ?>

While at NAR in Orlando, Trulia partner, Threewide Corporation shared with us some exciting data about our traffic - data that’s just too good to keep to ourselves.

Threewide’s ListHub, the most widely adopted network for listing distribution, works in concert with MLSs, various franchises and brokerages, and core real estate technologies to bring real estate companies a single dashboard for controlling their online marketing strategy.  Analyzing the traffic that’s sent to clients from their syndication feeds, Threewide found some interesting results.  Here are some highlights:

• Study analyzed about 600k listings sent from MLSs and brokers to 16 of the largest real estate sites for the month of October 2008

• Trulia generated the most leads* in this period with almost 12,500 - over 30% of all client leads!

• The second closest competitor had just over 15% of all leads and the 3rd just over 12%, with the top 5 making up almost 80% of all leads sent

• Trulia had the highest percentage of redirected traffic** with over 35% of all traffic sent to ListHub clients

• Finally,  over 8,000 listings received at least 1 lead from a consumer coming directly from Trulia, with our nearest competitor sending traffic resulting in leads for  a little over 3,600 listings

These statistics show that Trulia delivers the most leads, and in these challenging times we all know how important that is!  AND, considering that some of the 600K listings sent to Trulia were already being displayed from other broker listing sources and thus not actively displayed on the site to prevent showing duplicate listings, the actual percentage of leads sent from Trulia to Threewide’s clients is even better than the original report shows.  But there will be even more data about this in weeks to come.

If you have any questions or would like additional information feel free to contact us!

*  A lead occurs when a consumer submits their contact information to the listing broker or agent via the broker/MLS designated landing page
** Redirect occurs when consumer clicks from channel site (e.g. Trulia) to broker/MLS designated landing page.

Popularity: 25% [?]