Harlem U.S.A. - On Thursday, I had the privilege of speaking to a wonderful group of Halstead real estate agents at their Harlem office at 175 Lenox Avenue. The topic - How to Proactively use Trulia and Social Media to grow your real estate business and sphere of influence. I talked about how your proactive participation on Trulia Voices Q&A and Trulia Blogs can help you better connect with active home buyers and home sellers and other real estate agents for referrals. The consumers are out there asking for help, you just have to engage them.
Before I spoke, Diane Ramirez, the President of Halstead Property, addressed the office. She is an amazing speaker that knows how connect with her audience. Her agents are lucky to have such a great leader to follow. Anthony DeVivio, the Director of Sales, did a fantastic job as well talking real world strategies for adapting to this current market.
Diane Ramirez of Halstead and Rudy Bachraty of Trulia
I got a first look sneak peek at the new Halstead Property S3 Luxury campaign. They will have special digital signage atop New York City taxi cabs for the next few months highlighting the benefits of using Halstead for your luxury home buying and selling needs. It’s a special campaign targeted for the $5 million and up market. Clients in this tier will have a customized marketing plan for each individual property where they can see the results of the campaign in real time. No more paper checklists - this is real time information that will help them better understand what Halstead and their agents are doing to sell their home. I guess it’s a new level of transparency that Halstead should be commended for. As Diane said in her presentation, “It’s all about accountability.”
All in all, a very good day.
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October 20th, 2008 at 12:03 pm
Great video Rudy - I may be looking at Harlem for my next pad.
October 20th, 2008 at 7:24 pm
Thanks Pierre!
From what I’ve seen, there are plenty of great opportunities there for buyers.