Trulia Pro customers just got more bang for their buck. When we first launched Trulia Pro, we served Local Spotlight Ads only on our search results page. While the search page gets tons of traffic on our site, we knew that we wanted to give our advertisers access to consumers in other parts of our site too. That’s why when we released brand new stats and trends pages this week, we decided to start serving Local Spotlight Ads on these hyper-local pages as well.
At Trulia, we talk to lots of real estate professionals, and we always listen carefully to what they tell us. Here are a few key things that I’ve learned from them and how they’re reflected in Local Spotlight Ads:
Lesson 1: Real estate is local. - Every agent defines his/her “turf” slightly differently. That’s why Trulia Pro customers can target their spotlight ads to up to 20 “locations”, but each location can be either a city, neighborhood, or zip code. This way, agents in rural areas can choose several cities, whereas agents in urban areas can choose their primary city, but then also hone in on specific neighborhoods.
Lesson 2: Agents work hard to define their own brands. - This is why Local Spotlight Ads are easily customized. You can choose your photo, the text of your ad, and the location users will be sent when they click. If you have your own blog or website, you can send users there. If, however, you don’t have your own site, or you’d like potential customers to see your contributions on Trulia Voices, you can send them to your profile page.
Lesson 3: The more exposure the better. - Okay, so this isn’t really earth-shattering at all, but at some point, marketing becomes a bit of a numbers game. Getting more clients means getting in front of more prospects, etc. We wanted to make sure that agents had great exposure on Trulia to the 5 million users who use Trulia every month. That’s why we made the move to serve these ads not just in one place on Trulia, but now in 5. More here…
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