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Know where your traffic comes from?

Fri, Aug 22, 2008

Trulia

We’re constantly connecting with more Trulia users to get your thoughts and feedback. Recently, I spoke to tech-savvy marketing specialist Savanna Sparks. Savanna manages a Trulia Pro account for a Realtor in the northwest, and monitors relevant online activity. When asked about the results she sees from Trulia Pro, Savanna told us:

“I’m so happy to report my experience with Trulia has been totally positive! We’ve had tremendous numbers of page views in just the month since we’ve signed up. I’ve linked this Realtor’s website to her listings in Trulia, and when I go into the back pages of her website to see who’s visiting, the majority of URLs are from Trulia.”

But before she signed up for Trulia Pro and saw the views to the Realtor’s website increase, how did they know that Trulia Pro would be effective? As much as I’d like to say it was our brilliant marketing, it’s really because they already had proof that consumers are turning to Trulia as their first source for real estate information. Savanna’s team was first introduced to Trulia by the Realtor’s son, who was using the site to look for homes for sale before a cross-country relocation. His fondness for Trulia showed that consumers haven’t just heard of Trulia, they are actively using the tools and finding the real estate info they need - and enjoy experience.

All around a great story about how Trulia works for both real estate professionals and consumers. Pretty cool.

If you have a similar story that you’d like to share, please drop me a note at Katie (at) Trulia (dot) com.

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This post was written by:

Katie, marketing specialist - who has written 43 posts on Trulia Blog - Real Estate Blog.


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1 Comments For This Post

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  1. Misty Says:

    Hi Katie,

    That new device sounds amazing. I’ll definitely have to check it out. Thanks for passing it along.

    Misty
    http://viscape.com
    List your properties for FREE!

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