Can Realtors use Google Analytics?
Yes they can! Last week we brought in Brett Crosby from Google Analytics and Rob McQuade from McMartin Real Estate to share a bit about their use of Google Analytics. Our goal was to get the inside story from Google and understand a bit more about how realtors are using it to really take advantage of their website or blog.
How to use Google Analytics
What’s the catch? As Brett says in our video, Google Analytics is free and really helps you better understand your website to better use it. With better use, we hear from Rob, that now over 50% of his business comes from his website. Not too shabby.
The more realtors understand about their website, who visits, what pages are popular, and from what websites visitors come from, our hope is that more realtors start using their website as a way to grow their business. With free products from Trulia like Brand Your Listings it’s easy for agents to get started to increase exposure for themselves.
Thanks Active Rain for helping spread the word!
Popularity: 54% [?]
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July 16th, 2008 at 11:44 am
For anyone on the web, a great stats package is required. We’re using Google Analytics + some other tools to provide great reporting to clients about web-activity on their properties. Our clients seem to really value that service.
July 16th, 2008 at 11:57 am
You’re right Adam. That’s one of the things that really sets the web apart from offline advertising like print and billboards…..You get to see the detailed results of your campaigns….some in real time….
Besides GA, I love http://www.getclicky.com. I have two monitors up, one has the clicky “spy” feature up all day - it shows you in real time, all the clicks on your website or blog. Love it.