It’s been one week since we launched Trulia Pro - our local self service advertising platform for real estate agents, mortgage brokers, local businesses and service providers. Thus far, Trulia Pro customers have already had - in sum - over 1 million impressions to their Spotlight ads. Not bad for the first week. Additionally, Local Spotlight ads have been placed in over 1,800 geographic locations on Trulia. Is yours one of them? If so, please let us know how it’s going.
Today, I was contacted by Christoph Schweiger, a real estate agent from Scottsdale, Arizona who signed up for Trulia Pro last week. We connected on Facebook via the chat feature, which I love, and proceeded with some small talk. Then, Chris sent me his Trulia Pro stats for the week…..
Note: Since Chris sent me the stats during our Facebook conversation, the impressions went up to 16,749
Christoph’s ads, as of our Facebook conversation, have had 13,413 impressions and 37 click throughs, for a CTR of 0.28% - not bad for $39 a month. [To make it easier for you, we’ll be adding click throughs as a stat within your dashboard soon.] He had an average page visit of 1.81 - again, not too bad. Now here is the interesting part. Those that clicked his ad, spent an average of 6 minutes on his blog. That’s what I call engagement, especially for a new visitor. We only have a short window to make a good first impression.
For a new visitor to take the time to search through his site, it tells me a couple of things:
- They are hungry to learn more about you and your business.
- Chris has done a good job of creating useful and informative content on his blog for consumers.
Your Spotlight ad on Trulia is a virtual billboard for you and your business. Use the ad space wisely. Get creative with the image and copy. Pick a variety of geographic locations to test - you have 20 of them. Then study the impressions withing your dashboard to see which geography is working best. Mix and match locations. Use a high level geographic location like New York, New York at first. This will give you the greatest number of impressions. Then try a hyper-local geo or neighborhood like Gramercy Park. This may result in less impressions but the consumers will be more targeted.
If you’d like to give it a try, please click here to learn more about Trulia Pro. Who knows, you may be the first one in your area to do it. That’s a good thing.
“You never get a second chance to make a first impression”
Popularity: 41% [?]
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June 26th, 2008 at 2:15 pm
That’s an amazing number. I just checked and it makes my 1105 views seem very small.
June 26th, 2008 at 3:35 pm
Hi John!
Have you set up 20 geographic locations for your Spotlight ad? e.g. City and State, Zip code, or neighborhood. Some markets are more active than others. Also, try changing the copy of the ad and maybe the image to see if you get different results.
June 27th, 2008 at 12:08 am
I don’t even have 20 locations and have 16,437 views which is amazing! Now let’s see how many inquiries this leads to - I’m definitely impressed with the numbers
June 27th, 2008 at 7:22 pm