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We are excited to announce the launch of the Trulia Ad Network, the first real estate vertical ad network.

What does this mean? Advertisers (real estate agents, brokers & brand advertisers) who want to increase their share of voice with a highly local audience of in-market home buyers, owners, and sellers can now reach an aggregate audience of 10 million monthly unique visitors across a large number of high-quality niche content sites.

For example, you are a local brokerage (or agent) in the Chicago region. You’re interested in targeting affluent home buyers and sellers in a very specific geographic area, down to the city/ZIP code level. Your challenge as a real estate advertiser is that local consumers are searching on a large number of websites with real estate and related content. You want to reach them, but you don’t have the time or resources to screen, qualify, test and manage a large number of publisher relationships. That’s where the Trulia Ad Network comes in.

Why Trulia? Trulia is uniquely positioned to address this problem. We have built up deep industry relationships with real estate advertisers, including 93 of the top 100 largest US brokers, over the years. We have established relationships with a network of publishers, through our Trulia Publisher Platform, that have highly relevant and local content. By aggregating local audiences across relevant sites, Trulia now offers advertisers an efficient way to extend their reach in local markets.

For advertisers, the network offers targeted reach to a desirable demographic and affluent group of consumers who are ready to transact in the real estate market. Advertisers can target local audiences across a large number of sites in a cost effective way through a single point of contact and advanced targeting options.

For publishers with vertical content relevant to real estate and local consumer audiences, the network offers extended reach to a new advertising base that is rapidly shifting marketing dollars online. Trulia aggregates your local audience into the network then matches you with the advertisers that place the highest value on local content.

Learn more about the Trulia Ad Network or read the press release here.

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