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Rudy Joins Trulia

Fri, Feb 1, 2008

Social Media, Trulia

No, not that Rudy…this Rudy

At Trulia, we know that we are as good as the people that make up our team. Today we are really excited to announce that the blog touring, video-making, Web 2.0 machine Rudy Bachraty is joining Trulia as our very own Social Media Guru. I asked him a few questions about the move…

Q: So Rudy, why’d you decide to join Trulia?

One word. Integrity. Having met Pete, Sami, Sean and you multiple times over the last couple of years, I really had grown to like and respect the team. As a people person, relationships really matter to me. So if I was going to move on to another company, I had to make sure we had the right chemistry. In addition, I had to believe in the company and its future goals. Trulia has the goods. So keep your eyes peeled…

Q: Tell the truth, didn’t we win you over with the endless supply of free Red bull and Swedish fish?

When I heard you were planning a huge bash for me in Tahoe, that sealed the deal :)

Q: Right, you got a glimpse of Trulia culture at the company offsite in Lake Tahoe last weekend, what did you think?

Hanging out with 60 Trulians for 5 days was amazing, not to mention exhausting. The Trulians work hard all day and party like rock stars all night. Geesh, I’m getting too old for all these shenanigans. Actually, it was the best initiation I could of hoped for. Normally, it would have taken me months to get to know everyone on such a personal level. So it was well worth it. The skiing at Squaw Valley wasn’t too shabby either.

With so much brainpower amongst the group, the future at Trulia is grand. What really impressed me was the camaraderie and genuine enthusiasm about Trulia and it’s audience. Everyone is focused on creating the best consumer and agent experience. True team players. And I couldn’t have had a better roommate.

Thanks for the great stories Nishant!

Q: What does a “Social Media Guru” do?

Good Question. I’m not sure but I’m really looking forward to finding out :) On a more serious note, I’ll be managing the Trulia blog and hope to play a vital role in building brand awareness across a variety of mediums - both online and offline. I’m excited to help develop new initiatives that will build the Trulia brand and community. It’s all about creating the best experience for the end user.

Over the past two years, I’ve been entrenched in the Web 2.0 scene and as a member of the Real Estate blogging community, have met many of you face to face. The personal relationships we have built together are a testament to the power of social networking. So rest assured, I will continue to maintain and build new relationships. If you ever have any questions or suggestions on how we can enhance your experience on Trulia, please feel free to bend my ear. I’m here for ya.

Q: You have a very cool background, tell us about it.

I’ve been active in the online space since 2000. For some reason, I’ve always gravitated towards helping people with their home related needs. From 2000 to 2005, I helped homeowners find reputable Home Improvement professionals in New York City. At the same time, I helped these traditional Home Improvement pro’s grow their business online. I guess I was sort of a matchmaker if you will.

As a Real Estate Broker, I’ve experienced both the Web 1.0 and Web 2.0 world of real estate. Boy is it different. We’ve gone from presenting consumers with a limited amount of information to generating a dynamic two-way conversation that actually produces results. I’ve been living and breathing real estate technology for the past 3 years. It’s fascinating to see how far we have come as an industry. Yet, there is so much more work to be done.

By far, I’d have to say that blogging about real estate, technology, marketing and advertising has been one of my most interesting experiences over the years. Although it feels like your going to school, studying and writing a term paper almost everyday, the knowledge I have gained is immeasurable. It has allowed me to combine my passion for video, writing, photography and technology. I look forward to continuing my journey with Trulia.

Q: Now’s your opportunity to share some wisdom on Trulia Blog…

One of the greatest things I’ve learned over the last 3 years is that personal relationships are the key to success. Anything is possible when you put yourself out there. Whether you blog, comment on blogs or forums, meet real people in real life, it’s all the same - building trusting relationships will help you achieve virtually anything you want. That’s the power of social media. You must be present in order to reap the benefits. As some people say, mark your territory by peeing on as many trees as you can find. I look forward to seeing many of you in the comment sections, Q&A forums, conferences and seminars.

Q: Any final words?

Yeah. I want to wish my good friend Joe at Sellsius all the best. He has a bright future ahead of him. Thanks for being my business partner and confidant all these years. It’s been a trip :) Blog on my brotha!

Thanks again to Pete, Sami, Heather and the rest of the team for having the confidence in me. Let’s rock!

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This post was written by:

Heather, vp of marketing - who has written 37 posts on Trulia Blog - Real Estate Blog.


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60 Comments For This Post

    MyAvatars 0.2
  1. Jim Duncan Says:
    February 1st, 2008 at 5:05 am

    Wow. Congratulations to Trulia and Rudy!

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  2. Greg Swann Says:
    February 1st, 2008 at 7:39 am

    How cool is that? Here’s to a mutually-enriching marriage!

    3. MyAvatars 0.2
  3. Pete Flint Says:
    February 1st, 2008 at 8:06 am

    Great to have you on board Rudy!

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  4. Michael Price Says:
    February 1st, 2008 at 8:21 am

    You’ll be a great addition to an already great team of people. Sincere best wishes!

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  5. Joel Burslem Says:
    February 1st, 2008 at 8:21 am

    Congrats Rudy! Sounds like a perfect fit for you.

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  6. Joseph Ferrara.sellsius Says:
    February 1st, 2008 at 8:26 am

    Congrats buddy. Best of luck on your new road trip.

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  7. Kristal Kraft Says:
    February 1st, 2008 at 8:38 am

    Rudy Rocks! Congrats to Trulia for a wise addition.
    kk

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  8. Peter Santiago Says:
    February 1st, 2008 at 8:44 am

    Nice to see that Trulia got a New York City baller on the squad. You can bet your bottom dollar I’ll be adding this blog to my google reader.

    Cheers,

    Peter Santiago.

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  9. Linda Davis Says:
    February 1st, 2008 at 8:53 am

    Very cool news! Trulia is the big winner!

    10. MyAvatars 0.2
  10. Maureen Francis Says:
    February 1st, 2008 at 9:00 am

    How super for Trulia! Congratulations. We love Rudy!!

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  11. Phil Thomas Di Giulio Says:
    February 1st, 2008 at 9:05 am

    Who’s this guy Rudy? Never heard of him.

    Jokes aside, congrats Rudy and strong move Trulia peeps. Rudy’s a smart, energetic affable young man and definitely deserving of the title, ‘Social Media Guru’. He’s come a long way from his ‘Measuring the RV’ days: http://www.wellcomemat.com/video/76E2D801C0

    diVideo

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  12. Pierre from Trulia NYC Says:
    February 1st, 2008 at 9:13 am

    Welcome to the NYC Digs my man,
    I am really happy to stand shoulder to should…?!?!

    - Gosh, Rudy you are TAAAALLLL!! -

    uh… Shoulder to forehead with you.

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  13. Sami Says:
    February 1st, 2008 at 9:25 am

    Welcome on board Rudy!
    Can’t wait to see more Tahoe pictures on our public blog! Yes, I may be kidding.
    Sami

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  14. mike simonsen Says:
    February 1st, 2008 at 9:27 am

    Wow! Great move for both sides! There’s only a handful of people that could be that rockstar for Trulia. And maybe fewer places where the role would be as interesting. Congrats!

    Looking forward to seeing you more in san francisco, Rudy!

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  15. Jay Thompson Says:
    February 1st, 2008 at 10:10 am

    Rudolph! Congrats my friend. You’ll do well and Trulia is wicked smart for bringing you in.

    “The Trulians work hard all day and party like rock stars all night. Geesh, I’m getting too old for all these shenanigans.”

    Whatever. I’ve seen you party Rudy. You can hang.

    16. MyAvatars 0.2
  16. Scott Says:
    February 1st, 2008 at 10:11 am

    Congrats Rudy!!!

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  17. Rudy Says:
    February 1st, 2008 at 10:20 am

    Hi Jim! - Thanks for the good wishes. We appreciate it.

    Hi Greg! - Pretty cool for sure.

    Hi Pete! The pleasure is all mine ;)

    Thank you Michael! - That means a lot to me.

    Hola Joel! - This marker man suit is a little tight…..but I’m sure I will stretch it out :)

    Amigo! - Many thanks Joe. I wish you all the best too. Let’s meet at our favorite Gyro spot for lunch next week……

    Hi KK! - I’m blushing…..hope you’re doing great in Denver….

    San-ti-ago! - Great to hear from you. Where have you been. Missed you.

    18. MyAvatars 0.2
  18. Jay Thompson Says:
    February 1st, 2008 at 10:22 am

    Oh and Rudy, I never did get that Trulia t-shirt you guys promised me on the Blog Tour…. I don’t really see you having a valid excuse any more.

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  19. Jamie, vp of product Says:
    February 1st, 2008 at 10:33 am

    Welcome aboard Rudy, glad to have you on the Trulia team.
    Jamie

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  20. Rudy Says:
    February 1st, 2008 at 10:37 am

    Hi Linda - It’s great all the way round…

    Hi Maureen! - I love you too. It’s very exciting. Give my best to Dmitry too.

    diVideo! - Hey, thanks for the support my friend. Where’s my tape measure?
    We’re virtually neighbors now, so I’ll see you on the-b-roll….

    Hey Pierre! - Every office needs a giant. You’re like 5 feet away from me so I’ll be watching you…

    Hi Sami! - Thanks for having me. Now about those pictures…. I think they should remain internal…

    Hi Mike! - Rockstar? Now that’s an interesting title….Yeah, the team is great over here.

    Hola Jay! - Thanks my friend. Thus far, It’s been great. Busted re: partying. I have my moments…

    Thanks Scott! - I’m getting hungry. Are you?

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  21. Rudy Says:
    February 1st, 2008 at 10:39 am

    Jay - Consider it sent my friend…..

    Hi Jamie! - Ditto!

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  22. Kevin Tomlinson Says:
    February 1st, 2008 at 10:50 am

    Rudy
    Wow!!!

    Congrats. did you happen to see my DiZ Claimer post on AR?

    Literally three days ago, I talked about Trulia not having some blogosphere celebrity as a front man/woman.

    I’m psychic….or psychotic.

    Wow.

    23. MyAvatars 0.2
  23. Laurie Manny Says:
    February 1st, 2008 at 10:57 am

    Rudy, Trulia could not have made a better choice, you are perfect for this position. My guess is the Trulia blog is about to become a very interesting place. We love you Rudy and wish you and Trulia a long, happy and productive future.

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  24. Maureen M Says:
    February 1st, 2008 at 11:11 am

    Congratulations Rudy! Congratulations Trulia for hiring that social media guru..

    25. MyAvatars 0.2
  25. larry cragun Says:
    February 1st, 2008 at 11:28 am

    Let me add my congrats too Rudy. Lar

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  26. REBlogGirl Says:
    February 1st, 2008 at 11:36 am

    Wow, congrats Rudy, John and I wish you the best and we too are huge fans of the big T!

    27. MyAvatars 0.2
  27. Rudy Says:
    February 1st, 2008 at 12:02 pm

    Thanks Kev! - I saw your post and took your advice. Seriously, I did see it and had it on my to comment list. You are physc…….

    Hey Laurie! - Coming from the Queen of Long Beach Real estate, that means a lot to me. Thanks so much baby!

    Hi Maureen M! - Thanks so much. Hope you’re doing well and staying warm in Ohio.

    Hey there Lar! (aka Spiderman) - Thank you! Did you get a chance to play around with Mogulus yet?

    Hi REBlogGirl (aka Mary) - I really appreciate your good wishes. Please give John a big ol’ hug for me will ya?

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  28. Benk Says:
    February 1st, 2008 at 12:38 pm

    Congrats! Cool, I actually know someone famous now.

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  29. Cyndee Haydon Says:
    February 1st, 2008 at 12:56 pm

    Rudy - WOW - Congrats to you - can’t wait to see what you’ve got up your sleeve - so glad I got to meet you in person on the blog tour - :-)

    30. MyAvatars 0.2
  30. Ines Says:
    February 1st, 2008 at 1:13 pm

    Trulia is making a superb move! They couldn’t have chosen a better person. Good Luck to both Rudy and Joe.

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  31. Jonathan Miller Says:
    February 1st, 2008 at 1:25 pm

    Congratulations Rudy! I know that Trulia now has someone who can shoot videos of a movie being made without being arrested all while driving an RV with leaky plumbing espousing the virtues of social media with random outbursts of ideas for a blog post. I am a witness. I wish you well - you’ll fit in well with the Trulians, they are lucky to have you.

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  32. Nishant Sheth Says:
    February 1st, 2008 at 2:04 pm

    Welcome Rudy!! You were a great roommate. I hope to see you more in San Francisco.

    -Nishant

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  33. Rhona Sutter Says:
    February 1st, 2008 at 2:32 pm

    Rudy

    Many congratulations on your new venture and look forward to seeing you again in Naples

    34. MyAvatars 0.2
  34. Chad Hallberg Says:
    February 1st, 2008 at 4:26 pm

    The smartest thing Trulia could have ever done is bring in Rudy! Good luck to Joe as well.

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  35. Todd Carpenter Says:
    February 1st, 2008 at 4:46 pm

    Congrats Rudy! I guess I will start reading this blog more often.

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  36. Kelly Kilpatrick Says:
    February 1st, 2008 at 4:47 pm

    Rudy that’s fantastic news and I wish you the best. I’m going to miss the Rudy and Joe team, but I know you both will continue to be successful in your endeavors. I guess this means that I can call you ‘Guru’ now and you won’t be able to laugh and shrug it off like you used to. Smart move Trulia!

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  37. scott forcino Says:
    February 1st, 2008 at 6:36 pm

    congrats Rudy

    best of luck with everything on your horizon…

    take care

    38. MyAvatars 0.2
  38. Kyle Else Says:
    February 1st, 2008 at 7:23 pm

    Rudy congratulations on the new Trulia gig as “social media guru.”

    39. MyAvatars 0.2
  39. Bob Stewart Says:
    February 1st, 2008 at 8:20 pm

    Sweet!! The limo in San Fran is on you for sure this year Rudy!! haha! Maybe Pate and Sami will spring for the stretch hummer this time :)

    Congratulations my friend, the Trulia team made a great move here imho.

    40. MyAvatars 0.2
  40. Bob Stewart Says:
    February 1st, 2008 at 8:22 pm

    Pete, Pate…..potato, potatoe……I can barely see the letters in this comment box when I type them……what’s up with the font? Am I just blind……..(that could actually be the case, I’ve been looking at a computer screen for way too long today)

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  41. Bonnie Erickson Says:
    February 1st, 2008 at 10:36 pm

    Way to go, Rudy! We’re all waiting with baited breath to see what “social media guru” means! Now, tell me again how this is going to work with the second Blog Tour USA?

    42. MyAvatars 0.2
  42. Roberta Murphy Says:
    February 2nd, 2008 at 2:21 am

    Wow!!! Can we nickname you Gurudy?

    A big congrats to you and Trulia on the match. We love you both!

    43. MyAvatars 0.2
  43. Teresa Boardman Says:
    February 2nd, 2008 at 3:30 am

    Congratulations Rudy, sorry it took me so long to make it over here. Trulia is lucky to have you. You are right about those personal relationships. Best wishes to you my friend the guru.

    44. MyAvatars 0.2
  44. Rudy Says:
    February 2nd, 2008 at 6:27 am

    Hi Ben! - I’m just one of the team but you’re the famous Seattle Condo guy. I’m happy to know you.

    Thanks Cyndee! It was great meeting you last year at Sharon and George’s house. What a great time we had. I have some pretty long sleeves so……..

    Hi Ines! Love love your Friday Miamism post. What a smart Pelican….

    Hi Jonathan! Wow! That means a lot coming from you. Thanks so much. We did have a great time that day didn’t we? The Trulians are an amazing bunch and have been very welcoming and supportive.

    Hi Nishant! - You will…..

    Hi Rhona! ( aka - Queen of the Pet Realty Network)- Thank you. Naples is so beautiful. Not sure when I’ll make my way down there but when I do I’ll be sure to give you a ring…..Stay well

    Hi Chad! - You’re making me blush. But, I’m the lucky one for being able to work with such a talented and creative group of professionals.

    45. MyAvatars 0.2
  45. Missy Caulk Says:
    February 2nd, 2008 at 6:52 am

    Is this all over the net,or not? Trulia scores big time for adding you. Can’t wait to see what is in store. Isn’t it amazing what doors being a great blogger can do?

    46. MyAvatars 0.2
  46. Rudy Says:
    February 2nd, 2008 at 7:01 am

    That’s Todd! - Great. I’ll be watching for you…..

    Hey there Kelly! - Thanks. You can call me anything you want. I’m giving you a virtual hug. Can you feel it? Joe will always be my buddy and I’m sure he’ll do just fine. I’ll follow up with you so you can fill me in on the happenings in the OC.

    Hi Scott! - Same to you my friend!

    Thanks Kyle!

    Hola Bobbito! Ummmmmm? We’ll see about that …..it may be a stretch :) I’m glad to be a part of the team. and yeah, if you can see this, it’s in the works…..

    Hi there Bonnie! - Did you find all the dinosaurs yet? I’m still figuring it out myself….
    Do you think people can handle another tour? If so, please send Joe all your feedback…..

    Good day Mrs. Murphy! - Funny, but I was thinking Rulia or Trudy :) Hey, we love you too!!!!

    Thanks T! - No worries. It’s not like I was getting sad or anything…..sniff, sniff…..I think you get me….. Thanks for being my friend and for being unique. Blog on Ms. St. Paul!

    47. MyAvatars 0.2
  47. Phil Thomas Di Giulio Says:
    February 2nd, 2008 at 8:19 am

    Get to work Rudy! Oh wait, you are working. :)

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  48. Magnus Says:
    February 2nd, 2008 at 9:20 am

    Keep up the good work and Trulia will have the ‘guru’ they are looking for.

    By the way, one day maybe we could sit down and figure out the Trulia tradition of “endless supply of free Red bull and Swedish fish” (see above).
    Makes absolute no sense to a Swede! ;-)

    49. MyAvatars 0.2
  49. Dave Smith Says:
    February 2nd, 2008 at 1:10 pm

    Wow! Rudy, congratulation! What’s Trulia? : )

    50. MyAvatars 0.2
  50. Rudy Says:
    February 2nd, 2008 at 4:22 pm

    Missy - In addition to blogging, to some degree, I think we have all experienced that online and offline networking can help build relationships. Being proactive on different sites can help establish your credibility while building your contact database.

    If you have any suggestions that you would like to see us implement on any aspect of the site, please shoot me an email at rudy (at) trulia.com. Thanks again Missy!

    diVideo - :)

    Hej Magnus! - Dom vet att min fru ar Svensk sa det kan va darfor. Skol!

    Thanks Dave! - Good one…..

    51. MyAvatars 0.2
  51. Greg Tracy Says:
    February 2nd, 2008 at 9:13 pm

    Congrats Rudy! I think Trulia got the better of the deal…

    52. MyAvatars 0.2
  52. Magnus Says:
    February 3rd, 2008 at 10:51 pm

    Ruby, trevligt att du kan svenska.
    Men ärligt talat, den kombinationen (fisk och Red Bull) är inte ens vanlig i Sverige, däremot Red Bull och Champagne!

    53. MyAvatars 0.2
  53. Christine Says:
    February 4th, 2008 at 2:31 pm

    RUDY!!!!! Congratulations, Best wishes to you and Joe always! Trulia is the ultimate winner here. Blogging opens the doors!

    54. MyAvatars 0.2
  54. Sangesh Says:
    February 5th, 2008 at 2:53 am

    Is that really Rudy Gulliani?

    55. MyAvatars 0.2
  55. Stefan Swanepoel Says:
    February 5th, 2008 at 2:15 pm

    Congrats Rudy. Great opportunity. Great company. Look forward to exciting things!

    56. MyAvatars 0.2
  56. Jay McGillicuddy Says:
    February 5th, 2008 at 7:14 pm

    Best of luck to you.

    57. MyAvatars 0.2
  57. Rudy Says:
    February 5th, 2008 at 7:20 pm

    Magnus,

    My wife is Swedish, so she helped my with the translation. I’m learning though.
    I’ll try the red bull with champagne.

    Hej da!

    58. MyAvatars 0.2
  58. Rudy Says:
    February 5th, 2008 at 7:22 pm

    Thanks Stefan! Thus far, it’s been wonderful.

    Thank you Jay!

    59. MyAvatars 0.2
  59. Michele Beaudoin Says:
    February 11th, 2008 at 2:16 pm

    Dear Rudy:

    Congratulations on your new position…lots going on I see. Tulia is a beyond lucky to get you. Hope this works for you. New ventures are always exciting.
    Wish you all the best with Truila and the upcoming twins. Speak with you soon. Thanks for all your hard work and efforts with my office. Now we need to talk about trulia…Can we talk?

    All the best,
    Michele & Stephanie

    60. MyAvatars 0.2
  60. Marissa Louie Says:
    July 24th, 2008 at 1:57 am

    Nice to meet you yesterday, Rudy! Glad I was able to congratulate you in person finally!

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