Today, we are excited to announce the launch of the Trulia Publisher Platform, or TPP, a significant new development for Trulia and the online Real Estate Industry. With TPP, media companies and publishers can have their own version of Trulia’s real estate search capability. Within their TPP sites, publishers can serve their own ads, at no cost, on the search page of the sites we build for them. Launching today are some great installations from Kiplinger.com, Village Voice Media and AmericanTowns.
TPP can easily integrate with a publisher’s advertising program whether revenue comes from its local ad sales team or a national ad network. And because we host the TPP site, publishers will have access to the great features and functionality of Trulia.com.
So, you’re probably thinking, “what’s the catch?”
There is no catch- Trulia hosts the site and it’s available to anyone that wants to use it, at no cost. You get to keep 100% of the revenue from ads you serve on the site, and very few technical skills are required - if you know roughly how to set up a blog, then you should be able make full use of the Trulia Publisher Platform.
Web publishers benefit because TPP allows them to deliver a great consumer real estate search experience that is customized to their users and to generate additional revenue. Trulia’s franchise, broker and agent partners benefit from additional qualified traffic and Trulia benefits from reaching new users (plus, we generate some revenue through a handful of ad spots that we use on TPP sites.)
The existing partnerships are just the beginning – we’ll be soon be launching many more online newspapers, national media sites, blogs, directories and search engines.
Want to learn more or apply for a “Trulia” of your very own? Go here to learn more. At this time, we’re managing demand while the product is hot off the press and therefore will be making the service available on a limited release basis.
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January 15th, 2008 at 12:31 am
It’s a great service guys, but there must be a catch somewhere. You guys need to make your money as well at some point.
January 17th, 2008 at 7:26 pm
this publisher platform is great service for real estate people. I hope they will take advantage of this oppurtunity