Want to be just like Trulia? Now you can – for free!
Today, we are excited to announce the launch of the Trulia Publisher Platform, or TPP, a significant new development for Trulia and the online Real Estate Industry. With TPP, media companies and publishers can have their own version of Trulia’s real estate search capability. Within their TPP sites, publishers can serve their own ads, at no cost, on the search page of the sites we build for them. Launching today are some great installations from Kiplinger.com, Village Voice Media and AmericanTowns.
TPP can easily integrate with a publisher’s advertising program whether revenue comes from its local ad sales team or a national ad network. And because we host the TPP site, publishers will have access to the great features and functionality of Trulia.com.
So, you’re probably thinking, “what’s the catch?”
There is no catch- Trulia hosts the site and it’s available to anyone that wants to use it, at no cost. You get to keep 100% of the revenue from ads you serve on the site, and very few technical skills are required - if you know roughly how to set up a blog, then you should be able make full use of the Trulia Publisher Platform.
Web publishers benefit because TPP allows them to deliver a great consumer real estate search experience that is customized to their users and to generate additional revenue. Trulia’s franchise, broker and agent partners benefit from additional qualified traffic and Trulia benefits from reaching new users (plus, we generate some revenue through a handful of ad spots that we use on TPP sites.)
The existing partnerships are just the beginning – we’ll be soon be launching many more online newspapers, national media sites, blogs, directories and search engines.
Want to learn more or apply for a “Trulia” of your very own? Go here to learn more. At this time, we’re managing demand while the product is hot off the press and therefore will be making the service available on a limited release basis.
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The Trulia Publisher Platform and the hypothetical elastic mind | BloodhoundBlog: Real estate marketing and technology blog | Realtors and real estate, mortgages, lending, investments said,
January 9, 2008 @ 8:33 am
[…] More, sort of: Corporate PR, undisclosed corporate PR, inside baseball and the incomparable Robbie Paplin. […]
Follow Me at twitter.com/andykaufman (2008-01-09) | My East Bay Agent said,
January 10, 2008 @ 12:04 am
[…] Reading the big news from Trulia- http://www.truliablog.com/?p=262 & the reaction on BloodHound Blog - http://tinyurl.com/23yyq2 # […]
BlinkGeo » Saturday Night Fever Link Karma - 01-12-2008 said,
January 12, 2008 @ 11:30 pm
[…] Real estate (and map mashup) site Trulia now offers TPP (Trulia Publishing Platform)…create your very own version of Trulia. […]
45 Things I Learned at RE Connect « 4realz.net said,
January 13, 2008 @ 5:01 pm
[…] Trulia launched their Publisher Platform. Robbie loves this! I can’t tell what Joel thinks… and Greg pans the service. I don’t follow Greg’s logic that it weakens overall traffic to Trulia… Mainly because nobody in the online real estate space has enough market penetration to think there are a finite number of users for their services. Trulia needs more listings. If this helps convince more brokers that they need to send their feeds to Trulia, then it is a good move. (Joel has an example of what the branded service looks like on FOREM) […]
Jani said,
January 15, 2008 @ 12:31 am
It’s a great service guys, but there must be a catch somewhere. You guys need to make your money as well at some point.
Trulia Blog » Trulia cracks the Top 10 said,
January 15, 2008 @ 6:51 pm
[…] From expanding our listings database and adding new product features to streamlining our UI, our goals haven’t changed from day one: to be the best place for consumers to start their real estate search by providing them with the tools and data on their local markets, connect with pros and other home buyers and, ultimately, enable them to make the smartest real estate decisions possible. […]
Realators » Blog Archive » Trulia cracks the Top 10 said,
January 17, 2008 @ 4:48 pm
[…] From expanding our listings database and adding new product features to streamlining our UI, our goals haven’t changed from day one: to be the best place for consumers to start their real estate search by providing them with the tools and data on their local markets, connect with pros and other home buyers and, ultimately, enable them to make the smartest real estate decisions possible. […]
Minnesota & Wisconsin Lake Property said,
January 17, 2008 @ 7:26 pm
this publisher platform is great service for real estate people. I hope they will take advantage of this oppurtunity
The Foreclosure Blog » Trulia cracks the Top 10 said,
January 30, 2008 @ 8:13 pm
[…] From expanding our listings database and adding new product features to streamlining our UI, our goals haven’t changed from day one: to be the best place for consumers to start their real estate search by providing them with the tools and data on their local markets, connect with pros and other home buyers and, ultimately, enable them to make the smartest real estate decisions possible. […]
Checking In - Trulia Powering Your Site’s Real Estate Search - Trulia said,
April 2, 2008 @ 5:36 pm
[…] January, we announced the launch of the Trulia Publisher Platform (TPP) – a way for Trulia to power the real estate […]