Not only is Trulia.com the fastest growing real estate Web site in the U.S. (ComScore), but as of December 2007, Trulia is the fastest website on the streets of NYC.
With over 200 cabs topped with Trulia’s latest ad campaign, Holiday shoppers, tourists, and locals alike have found the bright green banners hard to miss. In fact, blogger Rudy Bacharaty of Sellsius offered a guest post on Inman News Blog referencing the campaign, entitled Because Paying Rent Sucks. Additionally, Rudy captured some footage of our moving billboards and even gathered some insight regarding the efficacy of our ads.
As you will see, there has been tremendous feedback and we would love hear your take by submitting a comment below.
So go ahead, hitch a ride and participate in the real estate search engine that has revolutionized online home search by offering the best possible real estate user experience.
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January 5th, 2008 at 9:11 am
Brand awareness is very important to get consumer trust. Offline advertising DOES get results, though it may be difficult to measure. Our research shows that most consumers do not know the online brands as we do. Good luck with the campaign.
January 17th, 2008 at 9:21 am
Heard talk of your cab while I was at Inman’s Connect conference, check my
thoughts about conference sessions as: http://narblog1.realtors.org/mvtype/speakingofrealestate/
January 17th, 2008 at 7:31 pm
you need to run such compaigns in future too