Because Finding a Home Shouldn’t Suck!
Not only is Trulia.com the fastest growing real estate Web site in the U.S. (ComScore), but as of December 2007, Trulia is the fastest website on the streets of NYC.
With over 200 cabs topped with Trulia’s latest ad campaign, Holiday shoppers, tourists, and locals alike have found the bright green banners hard to miss. In fact, blogger Rudy Bacharaty of Sellsius offered a guest post on Inman News Blog referencing the campaign, entitled Because Paying Rent Sucks. Additionally, Rudy captured some footage of our moving billboards and even gathered some insight regarding the efficacy of our ads.
As you will see, there has been tremendous feedback and we would love hear your take by submitting a comment below.
So go ahead, hitch a ride and participate in the real estate search engine that has revolutionized online home search by offering the best possible real estate user experience.
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Trulia Taxi Challenge said,
January 5, 2008 @ 7:47 am
[…] For those of you who will be in NYC for the Inman Real Estate Connect next week, here is a challenge for you. If you happen to be lucky enough to catch a Trulia branded taxi from the airport or at any other time you’re in the city and have a device that captures video, e.g. cell phone, camera or camcorder, ask the driver or passersby a few questions. […]
Joseph Ferrara, Esq. said,
January 5, 2008 @ 9:11 am
Brand awareness is very important to get consumer trust. Offline advertising DOES get results, though it may be difficult to measure. Our research shows that most consumers do not know the online brands as we do. Good luck with the campaign.
John Franjk said,
January 17, 2008 @ 9:21 am
Heard talk of your cab while I was at Inman’s Connect conference, check my
thoughts about conference sessions as: http://narblog1.realtors.org/mvtype/speakingofrealestate/
Minnesota & Wisconsin Lake Property said,
January 17, 2008 @ 7:31 pm
you need to run such compaigns in future too