Did you have a chance to check out Heather’s recent post on the Trulia user? In it, she captures the highlights of our most recent user survey.
The survey includes a lot of nice data, but wearing my industry hat I always have to ask, “…and why should brokers and agents care?” So I decided to slice and dice of few of the big data points on Trulia users:
- 40% plan to list their home in the next 6 months
- 81% plan to buy a home in the next 12 months
- 94% will likely return to Trulia in the next month
Translation: Proactive buyers and sellers. There is no question that the market is softening across the country, but Trulia.com users continue to be an active and engaged group, with a definitive, near-term time frame to buy or sell.
- 52% earn over $100K per year
- 68% are currently home owners
- 46% are pre-qualified for a mortgage
Translation: Affluent users who are prepared to buy/own a home. I’ll put a big disclaimer on the fact that these numbers do not account for all the other financial variables in a Trulia users’ life, but the overall statistics are certainly promising in the midst of a credit crunch.
- 69% are not yet working with an agent
Translation: More prospective leads for you to turn into satisfied customers. Make sure your listings are prominently displayed on Trulia – with a logo, in the top three search results, featured in a skyscraper banner. Learn how here. If you’re a buyer’s agent and/or you want to connect directly with these engaged searchers today, share your market knowledge and start chatting with them in the Trulia Voices community.
Finally – let’s take a look at the age bracket for Trulia’s users that are real estate professionals–they account for roughly 20% of our users. You know, those tech-savvy, under-30 agent 2.0s…right? Not exactly.
- 75% are over 35 years old
- 45% are over 45 years old
- 19% are over 55 years old
Translation: Get on the bandwagon! To all of you industry veterans who are still contemplating whether it makes sense to invest in Trulia advertising – for that matter, any online advertising that promotes your listings assets to serious home buyers/sellers—your peers are already one step ahead of you.
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January 17th, 2008 at 9:16 pm
Trulia has lot of visitors. Its very easy to use. it provide multiple tools which make searching etc easy. It has tools for agents also. It good for buyers and sellers both