Who is a Trulia User?
We’ve all heard that more and more consumers are looking online as part of their home search, but you might be wondering who those users are, and specifically who they are on Trulia.com. Well, maybe you weren’t, but we were wondering and we put a survey up on our site to find out.
From 7/27 – 8/15/07, roughly 1,100 people answered our survey and the stats are in.
First – Who are you?
We found that Trulia users are a pretty well-heeled bunch of educated home owners. And consumers dominate our traffic at 76% of all users on Trulia! 13% are brokers and agents, 4% are real estate investors and 7% are “other”:
- Primarily in their 30s and early 40s
- Household income over $100,000/year
- 68% are currently home owners
- 76% are married or in a committed relationship
- 88% graduated from college and 40% have a graduate/professional degree
Second – Are the consumers serious home buyers/sellers, voyeurs, or bored Web surfers?
Given that our site is focused on helping consumers find homes for sale and make smarter real estate decisions, we were obviously glad to hear that we didn’t miss the boat.
Taking a look at consumers on Trulia, the data shows that they are a very active and engaged group of home buyers and sellers:
- 66% are looking to buy or sell a home within the next 12 months, 46% in the next 6 months
- 69% are not yet working with an agent
- 46% are pre-qualified for a mortgage
- 30% are looking to relocate out of state
The sellers – 23% have already listed their home; 40% will list in the next 6 months
The buyers – fully 81% plan to buy in the next year; 57% in the next 6 months
Finally – How are people using Trulia?
The top five reasons why people are using Trulia are to: get information on homes for sale, get information on recently sold homes, explore a move outside their area, help determine a bid price on a home and… Just for fun!
But without repeat users and word of mouth support, it would be tough (read: impossible) to continue growing at double digits month-over-month. The survey also shows that:
- 48% of our users are on Trulia at least once a week
- 94% are likely to return to Trulia in the next month
- And 83% are likely to recommend Trulia to a friend
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Trulia Blog » Why advertising on Trulia makes sense (yes, this is a pitch) said,
October 3, 2007 @ 3:00 pm
[…] Did you have a chance to check out Heather’s recent post on the Trulia user? In it, she captures the highlights of our most recent user survey. […]
Minnesota & Wisconsin Lake Property said,
January 17, 2008 @ 9:26 pm
Thats right, nowsdays people are using internet extensively to sell/buy houses. Internet has overall brought revolution. Now advertisment on internet is much better than TV advertisment.