Trulia Connecting (at Connect)

Tue, Aug 7, 2007

There was a a lot of connecting for us Trulians last week –at Inman’s Real Estate Connect SF conference, where we were networking with many of our broker partners and industry colleagues, as well as with the launch of our new Trulia Connect program, announced last week.

OK - you might notice the striking similarity in names, but we aren’t lifting Brad’s nomenclature. In reality, we considered the program’s goal, took a team vote, and the overwhelming majority went with Trulia Connect since it describes what we’re trying to do for more listing brokers and agents and home buyers & sellers: connect.

So what is it? Trulia Connect offers brokers and agents who have limited technical resources, or no Web site pages where they can post their listings, an easy method of putting their listings on Trulia.

We know that 70% of our users plan to buy/sell a home within 12 months, and our goal with Trulia Connect is to partner with vendors and MLSs who can quickly enable real estate professionals to get their listings on Trulia.

If you don’t think this is a big deal, consider that only 65 percent of Realtors have a Web site, according to the National Association of Realtors (NAR) 2007 Realtor Technology Survey.

Here are just a few of our marketing partners: a la Mode, Delta Media Group, iHOUSE Web Solutions, Threewide (ListHub.net) and the MLS Property Information Network, Inc. (MLS PIN), the largest MLS in New England and one of the top ten in the nation that includes 65,000 active listings in the Massachusetts area.

And for those of you wondering, the answer is “yes” – we still maintain our “free to join - free to leave” policy for listing brokers and agents to promote their listings on Trulia.

See more coverage of the Trulia Connect announcement here and here and here. And the official press release here.

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This post was written by:

Kelly, vp of industry dev - who has written 15 posts on Trulia Blog - Real Estate Search.

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2 Comments For This Post

Minnesota & Wisconsin Lake Property Says:
January 17th, 2008 at 9:59 pm

trulia is best website for making connections with real estate people.

Leonardo M. Says:
March 23rd, 2008 at 11:08 am

Trulia has the most friendly software of most other sites out there.
The only caveat that i think it has, is that when you change the price or add/subtract pictures , it usually takes a 2 to 3 day to update on trulia’s side whereas on others like realtor.com is instantaneous.
Leonardo.

1 Trackbacks For This Post

Trulia Blog » Inman Connect: full of geeky enthusiasm Says:
August 7th, 2007 at 10:28 pm

[…] The other big trend is that listing distribution beyond the MLS is now the norm with the large brokerages and franchisor groups. There were more announcements during the conference and many companies were starting to use the Trulia listing distribution model that we helped architect with our launch September 2005. It’s pretty exciting for me to see the industry adopt this model which will dramatically reduce the marketing costs of agents and brokers and ultimately lead to a better deal for consumer. We at Trulia are also not standing still with the launch of Trulia Connect, a service for 3rd parties and MLSs to help their clients increase the traffic to their listings. […]

Leave a Reply

Minnesota & Wisconsin Lake Property Says:
January 17th, 2008 at 9:59 pm
trulia is best website for making connections with real estate people.

Leonardo M. Says:
March 23rd, 2008 at 11:08 am
Trulia has the most friendly software of most other sites out there.
The only caveat that i think it has, is that when you change the price or add/subtract pictures , it usually takes a 2 to 3 day to update on trulia’s side whereas on others like realtor.com is instantaneous.
Leonardo.

Trulia Blog » Inman Connect: full of geeky enthusiasm Says:
August 7th, 2007 at 10:28 pm
[…] The other big trend is that listing distribution beyond the MLS is now the norm with the large brokerages and franchisor groups. There were more announcements during the conference and many companies were starting to use the Trulia listing distribution model that we helped architect with our launch September 2005. It’s pretty exciting for me to see the industry adopt this model which will dramatically reduce the marketing costs of agents and brokers and ultimately lead to a better deal for consumer. We at Trulia are also not standing still with the launch of Trulia Connect, a service for 3rd parties and MLSs to help their clients increase the traffic to their listings. […]

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