Over the last week and a half I’ve been calling up members of Trulia Voices to find out how it’s going. There was a lot of great feedback - both negative and positive - and I thought I would share that with members of Voices:
Favorite: I’m generating leads! Yup, it’s true and, to be frank, I was shocked at how many times I heard it. From the feedback our members have shared, I’d say the number one driver for getting a lead was volume of quality answers. The more honest and consumer focused you were in answering, the less volume of answers you had to provide to be effective. As Keith suggested, he answers as if he were in the mindset of the consumer. -he’s found this useful. Below are just a few examples.
- Keith was contacted by 3 consumers, two in his area, and has answered a total of 65 (mostly consumer) questions when I spoke with him.
- Terry, who has answered 4 questions, got a lead too! And, shortly after answering a question, Maureen received a phone call from the asker!
- Kaye has been contacted by 1 consumer looking for a lender, and had answered 189 questions when we spoke.
- And although Gena did not get a lead herself, she heard a story about an agent who generated a lead by answering questions and that consumer has now turned into a client!
Number one complaint: I can’t edit!! That’s my number one complaint too 
Number one “didn’t know you have it, but I want it”: The ability to sign up to receive an email alert when new questions are asked in your area.
- Whew - we have this feature! If you’d like alerts of new questions go to the Trulia Voices home page, search your location of interest, then above the green box with the bold header “Trulia Voices - real questions and answers from people like you”, hit the “email alerts” link and save. Make sure you’re logged in before you save.
Special thanks to Terry, Vicki (on Voices), Irina (on Voices), Bruce (on Voices) , Maureen (on Voices), Roberta (on Voices), Gena (on Voices), Kaye (on Voices), Keith (on Voices), Tyler (on Voices), Fred and Laurie (on Voices) for sharing their insight!
Popularity: 3% [?]
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July 3rd, 2007 at 11:02 am
Glad I could help. Trulia is doing a great jib so far, keep it up.
July 16th, 2007 at 10:30 am
Trulia’s Q & A is great, new ideas always have a few kinks. I was impressed by Trulia’s interest in the input. Customer Service is always number one and is the reason some companies do well when others falter. Thank you.
July 27th, 2007 at 5:59 am
I am impressed at how you reached out to agents, seeking suggestions for improvement. I also like the new Trulia Ambassador badge–and have placed it on my site.
Looking forward to meeting the Trulia Wizards in San Francisco next week!
–Roberta Murphy
January 17th, 2008 at 11:11 pm
I think Trulia voice is great idea. People will take some time to absorb it but its the future. We need more fresh ideas.