Godin Live @ Inman Connect. Part 2: What’s a Purple Cow?
Editor’s Note: we were asked to pull this video by the powers that be, so it is no longer available. Sorry!
In part one of our video coverage of Seth Godin’s keynote at Inman Real Estate Connect NYC 2007 Seth told us why traditional marketing doesn’t work anymore.
In Part 2 Seth tells us how to solve this problem by making our product or service Purple: i.e. Remarkable!
Getting people to talk about our product or service to their friends and family - otherwise known as viral or word-of-mouth marketing - is one sure way to get others to turn off their spam filter and let down their guard.
Why can Tiffany’s charge five times more for its diamonds? Why can Prada charge 10 times more for its nylon handbags?
Watch and find out.
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