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Tapping Industry Expertise with Real Estate Advisory Board

Thu, Dec 14, 2006

Industry, Trulia

We just announced the formation of our new ten-member real estate advisory board to help Trulia navigate the real estate industry nuances and deliver consumers the best neighborhood and home search experience online. Here’s the short list:

Why build an industry advisory board? Well, we’ve focused on being ‘industry friendly’ since day one, and now we’re upping that mantra a notch. We brought together some fairly diverse perspectives and business models from markets across the country–leaders who have successfully ridden through a real estate cycle or two. As the market shifts again, who better to provide insight and constructive feedback on our model than your real estate colleagues who are embracing this change, understand the power of the Internet and intend to thrive in new times. We’re counting on this collective input to vocalize the important issues in real estate.

Why should consumers care? For buyers, this is about helping you more easily connect with the real estate professional who knows the most about a property listing for sale: the listing broker or agent. (The person or team most likely to have sat at the home seller’s kitchen table.) For sellers, this is about providing you and your agent with an independent search and marketing tool to cost-effectively market your property online and capture the interest of consumers who are serious about home search.

As we continue to innovate, your constructive feedback is an important part of this process. Onward!

Popularity: 49% [?]

This post was written by:

Kelly, vp of industry dev - who has written 15 posts on Trulia Blog - Real Estate Blog.


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5 Comments For This Post

    MyAvatars 0.2
  1. Joel Burslem Says:

    That’s a good looking team. I would have liked to see more RE bloggers in there though… ;)

  2. MyAvatars 0.2
  3. Heather, dir. of marketing Says:

    Hi Joel - We are always looking for advice and input from our blogging friends. Now that you’ve met Sami & Kelly, you’ll have to come to the office to meet the rest of team Trulia!

  4. MyAvatars 0.2
  5. MarginalEconomy Says:

    What is marginal economy?

    Think it this way, which do you need more, gold or water?

    Of course you need water more.

    Which one will you pay more money for? One kilogram of gold or one kilogram of water? Of course, gold.

    Why?

    That’s because in economy, only the marginal matters. What does that mean?

    Water is precious.

    However, the value of water is the value of that least useful water that you still use anyway.

    You use water to drink, you use water to take a shower, you use water to water your plants, then you use water to wash your car.

    Obviously, the water that you drink is much more useful than the water that you use to wash your car. However, the value of water is the value of that least useful water.

    Why is it so?

    That’s because you’re trying to maximize your profit. Of course, you use your water for what’s the most useful first.

    Yes, but why is the value of water so low?

    Say the value of water is higher than that. Say it is $5 per gallon. The satisfaction you’ll get from washing your car is $1 per gallon. Then you simply don’t wash your car.

    Say the value is lower than that. The satisfaction of washing your car is $1 per gallon. However, water is so abundant that its cost is only $0.50. Then you’ll use water for stuffs that give even less satisfaction, such as washing your house.

    In fact, water can be so abundant that the price is negative. A negative price means that you’re willing to spend money to get rid that water. Such is the case during a flood.

    In which case, you’ll actually spend money to get rid of water, such as buying water pumps. That’s what happened to one of my grandmas because her house is often flooded.

    What’s the moral of the story? Be rare. When you’re rare, you’re valuable. When you’re not rare, you’re worthless.

    sucking beautiful bare teachers At http://health.suckingbeautifulbareteachers.com/you/sucking-beautiful-bare-teachers.html

  6. MyAvatars 0.2
  7. warspecc Says:

    Two superpowers of the USA and Russia!
    How you think who more strongly?
    I have read on the Internet that opinions of analysts are divided half-and-half.
    A part of experts consider that in America more modern arms.
    Other part of analysts considers that russian army is more skilled. Who is right?

  8. MyAvatars 0.2
  9. CypeEngenty Says:

    Has anyone tried the new Pay Per Click Software called Google Ambush?

    If it does everything it says it does, then it looks like it would be an amazing tool to have.

    I came across a website at: http://www.squidoo.com/Google-Ambush-Free that shows you how to get a 7 day trial for only $4.95…
    Has anyone bought it and if so is it worth the monthly subscription?

6 Trackbacks For This Post

  1. An embarrassment of riches at Three Oceans Real Estate Says:

    […] Trulia is really doing an exceptional job of trying to figure out how to improve the online experience for real estate consumers and how to win over real estate professionals to advertise. The latter is a particularly delicate balancing act, since our industry tends to be leery of technologists who stray onto our turf. Trulia has made nice with Realtors by providing neat tools for FREE such as a Trulia search box, home roll, free data upload feeds, and a Trulia Map. Unlike some aggregators, Trulia has built formal relationships with with many brokers across the country. A testament to Trulia’s Realtor PR is that a number of industry power hitters now sit on a recently-created Trulia advisory board. […]

  2. Trulia Blog » Trulia Power Panel: Advice for Agents in 2007 Says:

    […] One of our blog posts that received the most amount of commentary to date was on the changing agent value proposition - a hot topic in the midst of a shifting economy, consumer behaviors and business models. For the first Trulia Power Panel of 2007, we decided to ask several of our advisory board members the same question since most of them have succeeded through a real estate cycle or two: […]

  3. Trulia Blog » Trulia Stacks the Odds with Top Industry Advisors Says:

    […] These four executives are joining an already expert Trulia Real Estate Advisory Board. The goal: obtain industry guidance from proven leaders as we continue to build out the most user-friendly, unbiased neighborhood and home search experience online that connects consumers with the richest source of property information–the listing broker or agent. (As a sidenote, Trulia is backed by ~$8M in funding that comes 100% from sources outside the industry.) […]

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  5. [Trulia Snapshot] Visualizing Listing Shots Are, Well, A Snap | Real Estate Blog Says:

    […] Trulia launches yet another innovation today called Trulia Snapshot that further shows that they are the leaders in capturing and managing listing information for consumers. (disclosure: I am on their industry advisory panel) […]

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    […] of my favorites of the just released: the Trulia iPhone app (disclosure: I have been on Trulia’s Industry Advisory Board since its inception). But it’s not just for the […]

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