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Tapping Industry Expertise with Real Estate Advisory Board

Thu, Dec 14, 2006

Real Estate Industry, Trulia

We just announced the formation of our new ten-member real estate advisory board to help Trulia navigate the real estate industry nuances and deliver consumers the best neighborhood and home search experience online. Here’s the short list:

Why build an industry advisory board? Well, we’ve focused on being ‘industry friendly’ since day one, and now we’re upping that mantra a notch. We brought together some fairly diverse perspectives and business models from markets across the country–leaders who have successfully ridden through a real estate cycle or two. As the market shifts again, who better to provide insight and constructive feedback on our model than your real estate colleagues who are embracing this change, understand the power of the Internet and intend to thrive in new times. We’re counting on this collective input to vocalize the important issues in real estate.

Why should consumers care? For buyers, this is about helping you more easily connect with the real estate professional who knows the most about a property listing for sale: the listing broker or agent. (The person or team most likely to have sat at the home seller’s kitchen table.) For sellers, this is about providing you and your agent with an independent search and marketing tool to cost-effectively market your property online and capture the interest of consumers who are serious about home search.

As we continue to innovate, your constructive feedback is an important part of this process. Onward!

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This post was written by:

Kelly, vp of industry dev - who has written 15 posts on Trulia Blog - Real Estate Blog.


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7 Comments For This Post

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  1. Joel Burslem Says:

    That’s a good looking team. I would have liked to see more RE bloggers in there though… ;)

  2. MyAvatars 0.2
  3. Heather, dir. of marketing Says:

    Hi Joel - We are always looking for advice and input from our blogging friends. Now that you’ve met Sami & Kelly, you’ll have to come to the office to meet the rest of team Trulia!

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6 Trackbacks For This Post

  1. An embarrassment of riches at Three Oceans Real Estate Says:

    [...] Trulia is really doing an exceptional job of trying to figure out how to improve the online experience for real estate consumers and how to win over real estate professionals to advertise. The latter is a particularly delicate balancing act, since our industry tends to be leery of technologists who stray onto our turf. Trulia has made nice with Realtors by providing neat tools for FREE such as a Trulia search box, home roll, free data upload feeds, and a Trulia Map. Unlike some aggregators, Trulia has built formal relationships with with many brokers across the country. A testament to Trulia’s Realtor PR is that a number of industry power hitters now sit on a recently-created Trulia advisory board. [...]

  2. Trulia Blog » Trulia Power Panel: Advice for Agents in 2007 Says:

    [...] One of our blog posts that received the most amount of commentary to date was on the changing agent value proposition - a hot topic in the midst of a shifting economy, consumer behaviors and business models. For the first Trulia Power Panel of 2007, we decided to ask several of our advisory board members the same question since most of them have succeeded through a real estate cycle or two: [...]

  3. Trulia Blog » Trulia Stacks the Odds with Top Industry Advisors Says:

    [...] These four executives are joining an already expert Trulia Real Estate Advisory Board. The goal: obtain industry guidance from proven leaders as we continue to build out the most user-friendly, unbiased neighborhood and home search experience online that connects consumers with the richest source of property information–the listing broker or agent. (As a sidenote, Trulia is backed by ~$8M in funding that comes 100% from sources outside the industry.) [...]

  4. Matrix » [Trulia Snapshot] Visualizing Listing Shots Are, Well, A Snap Says:

    [...] Trulia launches yet another innovation today called Trulia Snapshot that further shows that they are the leaders in capturing and managing listing information for consumers. (disclosure: I am on their industry advisory panel) [...]

  5. [Trulia Snapshot] Visualizing Listing Shots Are, Well, A Snap | Real Estate Blog Says:

    [...] Trulia launches yet another innovation today called Trulia Snapshot that further shows that they are the leaders in capturing and managing listing information for consumers. (disclosure: I am on their industry advisory panel) [...]

  6. Matrix » [iTrulia] Getting Mobile With Luke Skywalker, Etc. Says:

    [...] of my favorites of the just released: the Trulia iPhone app (disclosure: I have been on Trulia’s Industry Advisory Board since its inception). But it’s not just for the [...]

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