Google the gorilla: The good, the bad and the ugly. What’s your take?
Venturebeat.com had an interesting post recently about Google taking over the online ad space, and how this was impacting small advertisers because they can no longer afford the high price to acquire face time (more formally known as impressions) with prospective clickers. Is the company that made advertising egalitarian now inaccessible to the mom and pops that they formerly empowered?
The statement sounds believable and, if true, gives me the impression that a large window is being left open for a venture that can serve the neglected demand of advertisers who can no longer afford the cost per click on Google’s platform.
Given my entrepreneurial roots I can’t help but wonder, who will fill the need and what will the product solution look like?
Will the unsatisfied demands of local players be filled by vertical search engines, such as Trulia, or by others such as localized social network platforms that provide ad space for (mostly) smaller players? Or will it come in an entirely different form, one we have not yet imagined?
Personally, I’m a little skeptical about a local or regional social network platform being a solution in and of itself–mostly due to limited traffic opportunities and the challenges of attracting and retaining local readers. No doubt, I could be wrong.
Vertical search engines seem to have a good chance if they are able to align the interests of traffic and businesses to generate high relevancy leads. It sounds self-serving, but Trulia just might be uniquely positioned to pull this off: we have the breadth of national traffic but depth of locally relevant information to generate quantity and quality leads to local players.
What do you think-is it more difficult for agents to advertise on Google? And if so, what will the new 800-pound gorilla look like?
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wembley said,
October 24, 2006 @ 9:01 pm
Agents dont need to advertise on Google -
80% of internet traffic starts directly on a website, either identified through print or self-promotion (business cards) lead cultivation seminar NAR convention 2005. Google ads are a competitive arena that should only be engaged with by brokers who have a larger coverage scope and can deal with the leads on a monetary basis - closed or not closed
Ragu Sivanmalai said,
October 25, 2006 @ 8:06 am
While reading this article I want to invite users for a discussion in my blog
Can google get Gods mind?
This was one argument in 2004.I want to validate this argument with diverse opionions by comparing the current trends of google like the one which is described in the post above
http://ragusivanmalai.blogspot.com/2006/10/can-google-get-gods-mind.html
Come on Google users
Carmen said,
July 17, 2007 @ 1:31 pm
Carmen
I love the blog,i must admit you are fantastic !