Truli-a Partnership with Brokers (Part II)

We talk a lot about the value that we bring to consumers, but did you know that Trulia is delivering close to a million clicks to agent/broker web sites across the US every month? Some broker partners receive more than 10% of their traffic from Trulia and climbing!

Trulia is all about creating value for consumers, agents and brokers. For consumers, we provide a very easy to use search engine for finding homes for sale, and a number of tools to help them understand trends at the hyper-local level. For agents/brokers, we provide free listing services and an advertising platform that delivers highly targeted home buyer traffic, directly to their web sites.

In our view, the listings belong to the agents and brokers - period. Trulia serves as a search site for consumers and sends traffic directly to listing detail pages on broker/agent sites for free.

We make money by charging for premium advertising products. Here is an example of premium advertising. Brokers/agents can brand listings with a logo or get featured listings in our search results (which are only shown if they meet consumer search criteria).

So, if you are an agent or broker who wants to get your listings on Trulia (for free), here’s how to do it:

1) Submit a feed. This page shows you how to create a feed and also lets you submit it. Use the example XML for 1 listing to create your own XML file that contains all your listings. Put that XML file up on a web server. Then submit a link to that file by visiting our submit feed page. We will integrate your feed into our system and have it live within a week. Most of the time, the best way to do this is to ask your web vendor or tech guy to create the feed file for you.

2) Submit your site for indexing. This second way isn’t ideal for several reasons:
- your site might not be indexable
- the listings on your site might not have all the information we need
- it will take longer to index your site and get your listings live

If you can’t create a feed, this is your second choice. Once you submit your site, we’ll evaluate whether we can index it. If we can, we’ll get your listings live within 3-4 weeks.

We also offer Trulia Maps to all agents/brokers whose listings are on Trulia. Its a free, innovative way to showcase your listings on a map on your site - and it’s simple, done by cutting and pasting a small HTML snippet.

That’s it for now - we are constantly trying to refine our offering to brokers and agents. If you have ideas for work that we should be doing, please let us know!