What a difference a few years can make in the world of online real estate! Just over two years ago, blogging in real estate was the source of some discussion, but little adoption. Industry innovators including Brad Inman led the way to mass adoption with the Inman Blog for industry insiders, covering just about every provocative topic on residential real estate you could think of. Lockhart Steele helped define real estate blogging by neighborhood with the launch of Curbed, now boasting an audience of “200,000 real-estate obsessed New Yorkers” plus readers across the country who talk and read about sales and rental prices, celebrity deals, new developments, neighborhood gossip and more. Agents and industry commentators followed with the introduction of regional blogs where people sound off ideas and observations on what’s happening at a local level in real estate.
And today, a quick search for “real estate blogs” on Google Blog generates roughly 815,800 results. Not bad when Blogging Systems Vice President of Marketing Paul Chaney reported to me that his most-asked question by agents last Fall at the 2005 REALTORS® Conference and Expo was: ‘What IS a blog?”
Now, the world of blogging gets super interesting when you have a top U.S. broker launch an internal blog to create a sense of community among its agent base. Enter Sherry Chris, COO of Prudential CA/NV/TX. Chris was an early adopter of Trulia.com to help promote her agent’s listings online. Word has it this long-time advocate of technology has just launched an internal blog to talk about strategic developments at Prudential, offer her more than 3,000 agents a companywide forum to discuss real estate issues and challenges, share success stories and get a pulse on what’s happening “on the street.”
We all know the challenge of avoiding one-sided communication when you’re interacting with a widespread network or team. Sounds like Chris is taking the idea of “neighborhood” to heart.
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October 11th, 2006 at 12:44 pm
[...] Trulia blogger Kelly Roark was kind enough to mention me in a blog post presenting readers with a short history of real estate blogging. She called to ask if either we had hard-data on the number of real estate bloggers as well as data on growth trends. I assume she figured two guys who “wrote the book” on RE blogging should know that kind of information. Unfortunately, neither Richard or I were able to help her. If that data exists, we can’t seem to put our hands on it. [...]
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