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We often hear people ask why successful brokers such as Prudential Fox and Roach, Weichert, RE/MAX Equity Group and Keyes, among others, have decided to make Trulia.com their marketing partner.

The most recent spur of inquiries came after Realogy’s ERA announced a listings relationship earlier this month. The industry chatter will likely continue now that we’ve partnered with GMAC Home Services Company-Owned Real Estate to market their listings as well.

If you really want to get an unbiased view, don’t ask us; ask one of our many partners. Still, I’m going to share my biased opinion, because I believe in our model and our commitment to foster trusted relationships with our broker partners based on cost-efficient marketing value that’s incremental to their current marketing efforts,

When we first started Trulia, we enlisted a talented team of engineers to create a user–friendly online service for consumers to easily search through the vast amounts of real estate information across the Web. And we would do it by assisting real estate professionals in advertising their homebuyers’ listings online by pointing consumers back to their own Web sites.

As a new entrant into the market, we heard numerous strategies about how we should build our model to avoid the “traditional industry” vs “online vendor” battle. But we preferred to do things the old-fashioned way–by asking well respected industry leaders for their counsel. Our philosophy remains simple:

ASK what the industry wants in an online real estate company
LISTEN to multiple sources of input
TEST new ideas to see what is most effective
DELIVER on promises made

In the past year alone, we’ve learned an incredible amount through this model and will continue to do so in the future. With the input of our industry partners, we will continue to focus on scaling a solid, sustainable business model that will add clear value to consumers, brokers and agents alike.

If our business model and the value we can deliver are not clear to you, or if you have an idea that you think we should implement, please let us know.

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