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What’s BOFFI?

Thu, Sep 14, 2006

Trulia

When we founded Trulia, Sami and I spent a lot of time thinking about the sort of place we’d like to work – the culture we wanted to create and values we’d like to foster. We really focused in on making sure we got it right from the start, partly out of self-interest. We wanted to love our company and the culture behind it, but we were also motivated by modern business books, which really stressed how important culture is in determining an organization’s long term success.

After many caffeine-fueled brainstorms, we decided to set a framework in place and then let the culture evolve around it – and that’s how we came up with BOFFI.

  • Best idea wins. When it comes to new products and problem solving, ideas come from everyone at the company. Everyone should be willing (and is encouraged) to stand up and debate, and the best idea wins – whether it came from the newest Trulian or a Board member.
  • Output matters. We know that everyone at Trulia works hard and puts in long hours. Face time doesn’t matter to us, period. We won’t constrain how you do it or the exact hours that you sit at your desk, it’s what you do that matters.
  • Fun everyday. Our office is youngpassionate, vibrant, and who doesn’t want to have a good time? Let’s be serious when we need to be, but let’s have fun! And let’s celebrate successes, big and small. I’m thinking of my birthday here…
  • Feedback is honest and continuous. It’s an open office and open environment here at Trulia; we have a culture where people share their honest feedback. 360 degrees, always. It’s the only way to learn and grow.
  • Integrity above all else. Lastly and most importantly we expect everyone within the organization to have the highest integrity and respect for each other, our clients, customers and partners.

Interested in seeing BOFFI in action? Check out our jobs.

We look forward to hearing from you.

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This post was written by:

Pete, ceo & co-founder - who has written 34 posts on Trulia Blog - Real Estate Blog.


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8 Comments For This Post

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  1. christa Says:

    this is SO respectable and in my experience has been the most critical and often overlooked successor for a company. bravo, trulia.

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  3. John A. Ellis Says:

    one hot resume, coming your way, literally!

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  5. CINDY WHITESIDE Says:

    WOW!!! Nothing but clapping & amazement to send to you guys!! I am number 3 out of over 200 Real estate agents in our C21 office and I regularly use your site as reference!! I need a job with you guys but I am moving to Houston, Texas. I am fun, am horrible at Guitar Hero, really think I would have a place working with you guys. YOU care, I care, let’s work something out!!
    Cindy Whiteside
    1-800-554-9244 ext.356

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  7. Jonathan Cardella Says:

    It is apparent that culture is important ingredient in successful companies, however BOFFI really captures the essence of the ideal corporate culture where output matters, not hours and politics, and where ideas are fostered from the ground up. Trulia did a great job of articulating those principals which becomes increasingly important as your startup grows in head count, as well as revenue.

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  9. mike mcconnachie Says:

    your quote: Fun everyday. Our office is young, vibrant, and who doesn’t want to have a good time? Let’s be serious when we need to be, but let’s have fun! And let’s celebrate successes, big and small. I’m thinking of my birthday here…

    I’d be worried about being sued by some ‘old’ job seeker. They’ll win in court, you cannot discriminate by age. Best fix your description now while you still can.

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  11. Daniel Morris Says:

    Hi Mike,
    You make a good point - thank you. The description of the company at the time of this blog entry was never intended as a profile for future hires - far from it actually. We continue to hire individuals who are phenomenal and passionate about their particular profession, who share a common passion for Trulia’s goals in this great industry, and who believe whole heartedly in the ideals outlined by our founders’ poignant BOFFI ideology. “Young” is of course a state of mind, but perhaps “passionate” best describes one of the many traits that help make Trulia such a wonderful company to work for.
    As you’ll see above, I’ve made the change. Thank you again.

    Daniel.

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  13. Angie Chang Says:

    I can relate to the use of the strikeout on the word “young”. We’ve experienced a backlash from people for using the word “young” to describe collegiate startup types without families and mortgages, but it’s not PC to say “young”. The word “passionate” comes up a lot — Eager to go the extra mile — Almost naively enthusiastic about the job — More than happy to come in at 11AM and stay til 9PM or later — GTD — Period.

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  15. Frances Flynn Thorsen Says:

    I’m glad you struck the word “young” BEFORE I got here!

11 Trackbacks For This Post

  1. Trulia Blog » Trulia is hiring! Says:

    [...] CULTURE As we all know, the bond between coworkers develops over cups of percolated coffee, creative round tables, Wii tennis matches, and runs to the local taqueria. An environment like this is challenging to sustain, but fortunately, a harder one to emulate. Trulia, with its BOFFI culture and naturally creative environment embodies the notion that people perform at their best in an environment they embrace. What happens next? Well, innovative and useful product releases, the satisfaction of success, and ultimately customer satisfaction. [...]

  2. Mission and Vision « The Gardyn Says:

    [...]  Those are some of the questions we are asking to determine our mission and vision. We have also been inspired by Trulia’s culture, Google’s culture, Ritz-Carlton, and Keller Williams.  [...]

  3. Trulia Blog » Happy Birthday to us! Says:

    [...] In the spring of 2005, we started to build prototypes and think about the sort of place that we’d like to work. Once we officially turned down job offers, it all became very real—we were going 100% down the entrepreneurial path. It was exciting, and a little daunting. Even with all the research under our belts, we couldn’t really know what we were in for. [...]

  4. We’re at it again at Trulia! - Trulia Says:

    [...] continuing strides towards being the best company to work for in the entire world, our focus on BOFFI is highlighted by our 2nd quarterly installment of “mind body spirit” day. It’s an event [...]

  5. Office Coordinator (Trulia.com - Real Estate Search) (SoHo) job | new york top new jobs Says:

    [...] Our company culture and mantra is summarized by BOFFI: Best idea wins, Output matters not input, Feedback is continuous, Fun every day, Integrity above everything else. Read more about it on our company blog! [...]

  6. Inside Sales Associate - Online Media Sales (Trulia.com - Real Estate) (SoHo) job | new york top new jobs Says:

    [...] Our company culture and mantra is summarized by BOFFI: Best idea wins, Output matters not input, Feedback is continuous, Fun every day, Integrity above everything else. Read more about it on our company blog! [...]

  7. Account Executive - Online Ad Sales (Trulia.com - Real Estate Search) (SoHo) job | new york top new jobs Says:

    [...] Our company culture and mantra is summarized by BOFFI: Best idea wins, Output matters not input, Feedback is continuous, Fun every day, Integrity above everything else. Read more about it on our company blog! [...]

  8. Four Years! Says:

    [...] kind of late in the game. They’d already put tons of thought in to developing Trulia’s values, defining it’s culture,  built the website (a modest version of today’s), established relationships with the top 100 [...]

  9. Forty Years Worth of Milestones Says:

    [...] a lot of fun in the process. Fun includes carefully picking up team members who’d buy into our BOFFI vision and unofficial no-assholes [...]

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    [...] Trulia, we believe in BOFFI, so everybody’s voice counts. Each team member is encouraged to be  a DIY self-starter by [...]

  11. Best Idea Wins! What’s Your Company Culture? | StartupAlley Says:

    [...] 5 to 100 people over the last four years.  You can read a detailed explanation of BOFFI on our blog, but here’s the [...]

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