Comments on: Trulia Tests Sponsored Listings http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/ Fri, 25 Jul 2008 13:46:03 +0000 http://wordpress.org/?v=2.3.3 By: California Rental Properties http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-75624 California Rental Properties Wed, 05 Mar 2008 11:52:16 +0000 http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-75624 <strong>Creating The Right Atmosphere: Rental Properties</strong> Creating the right atmosphere in a rental property is one of the most important aspects of the rental game. Creating The Right Atmosphere: Rental Properties

Creating the right atmosphere in a rental property is one of the most important aspects of the rental game.

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]]> By: Dan, product manager http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-180 Dan, product manager Tue, 15 Aug 2006 01:04:31 +0000 http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-180 Charlie - Thanks for your question. It is true that we will be offering Realtors ways of paying us to display their listings more prominently. However, I would stress two key points on this. 1. Relevance - We only show sponsored results that match the user's search criteria. Our users trust us to show results that are relevant and to do otherwise would betray that trust. (This goes to the point raised in the first comment). 2. Depth of Coverage - (I think this one is more to your point). Our goal is to provide users with access to as many relevant listings as possible. In real estate, every home is a uniquely valuable search result to a user. We therefore plan on continuing our push to get more and more listings on our site. We will always display these listings within our organic search results—free of charge to agents and brokers. In this way, anyone can use Trulia to get free leads. Those who would like more traffic than they get naturally are free to choose from various offerings like sponsored listings. Charlie - Thanks for your question. It is true that we will be offering Realtors ways of paying us to display their listings more prominently. However, I would stress two key points on this.
1. Relevance - We only show sponsored results that match the user’s search criteria. Our users trust us to show results that are relevant and to do otherwise would betray that trust. (This goes to the point raised in the first comment).
2. Depth of Coverage - (I think this one is more to your point). Our goal is to provide users with access to as many relevant listings as possible. In real estate, every home is a uniquely valuable search result to a user. We therefore plan on continuing our push to get more and more listings on our site. We will always display these listings within our organic search results—free of charge to agents and brokers. In this way, anyone can use Trulia to get free leads. Those who would like more traffic than they get naturally are free to choose from various offerings like sponsored listings.

]]> By: Charlie Ashby http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-151 Charlie Ashby Mon, 14 Aug 2006 04:50:07 +0000 http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-151 If I understand your business plan. You want Realtors to give you our data base so you can sell it back to us. How does this differ from Realtor.com and almost every newspaper website in the country? If I understand your business plan. You want Realtors to give you our data base so you can sell it back to us. How does this differ from Realtor.com and almost every newspaper website in the country?

]]> By: The Future of Real Estate Marketing » Trulia shows us the money http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-106 The Future of Real Estate Marketing » Trulia shows us the money Fri, 11 Aug 2006 22:34:41 +0000 http://www.truliablog.com/2006/08/11/trulia-tests-sponsored-listings/#comment-106 [...] To nobody’s surprise, Trulia today unveiled sponsored (read paid) listings on the results page of its real estate search engine. Brokers and agents can now pay to have their listings “more prominently displayed” - but what exactly this entails isn’t entirely obvious. Looking at the sceen capture Dan put on their blog I’m not sure I’d want my listings identified quite so blatantly as being ‘Sponsored’ - as a consumer, this is a natural turn off and I would probably unconsciously try to avoid them and opt for the organically returned search results instead. [...] […] To nobody’s surprise, Trulia today unveiled sponsored (read paid) listings on the results page of its real estate search engine. Brokers and agents can now pay to have their listings “more prominently displayed” - but what exactly this entails isn’t entirely obvious. Looking at the sceen capture Dan put on their blog I’m not sure I’d want my listings identified quite so blatantly as being ‘Sponsored’ - as a consumer, this is a natural turn off and I would probably unconsciously try to avoid them and opt for the organically returned search results instead. […]

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