One of the most positive signs that Trulia is onto something with our real estate search engine model is public endorsement by well respected real estate organizations across the country. Not only are top brokers using Trulia.com as a marketing tool to direct traffic to their Web sites, but now we’re receiving the thumbs up from leading franchisors including Realty Executives International and Help-U-Sell Real Estate.
Both franchisors have signed marketing agreements endorsing the Trulia search engine, through which millions of consumers across the country will be able to search Trulia.com and be pointed back to the property detail pages on their franchisee Web sites.
What does this mean for consumers? When all is said and done (by October 2006), they’ll be able to easily access another 65,000 listings through our search engine, including nearly 50,000 from Realty Executives and 15,000 from Help-U-Sell.
What does this mean for real estate professionals? The train is leaving the station…it’s time to hop aboard! Forward-thinking brokers and franchisors like Help-U-Sell’s Steve Ozonian and Realty Executive’s Rich Rector are taking proactive steps to help their brokers and agents market their listings effectively online and create more direct, efficient paths for consumers to search the property information on their broker Web sites. Testimonials from other broker partners can be found here.
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August 1st, 2006 at 6:48 am
It’a all about making listings available to consumers. Websites are the billboard of the information superhighway. Get on as many billboards as you can because you never know which one your buyer is driving past.