Trulia.com has always been about providing our users with the smoothest, most transparent experience possible, and we try very hard to make sure the user can focus on the task s/he is interested in, namely finding out about real estate, neighborhoods and cities. We believe all the other Web site stuff should be taken care of transparently.
Say you’ve taken the time to perform and refine a search, for example, 2-bedroom condos under $550K in Chicago, and you see a property you like. We think you should be able to save that property without having to deal with the usual login/registration process you see all over the Web (we’re all used to it by now: find the log in or sign up page, enter some information into a form, submit the form, and somehow find your way back to the page you were looking at before signing up). Our thinking is this: What you want to do is save a property. Logging in is not something you want to do – just something you’re used to doing as part of the process. Why should you be taken away from the page you’re really interested in just so you can take care of the singularly uninteresting act of logging in or signing up?
Instead, we decided to let you save the property there and then, without having to log in or register. If you do want to save more properties and manage your Trulia account, you can do that too – and you don’t have to go anywhere just to log in or sign up. Just click on the Log in or Sign up link and you can take care of all of that in place. You never have to click the Back button a couple of times to go back to the page you’re actually interested in, because you never left that page.
I’ll talk about more of these little quality-of-life features occasionally, because they’re pretty important and we’ll keep adding more as Trulia evolves. Stay tuned for more cool in-place functionality in the near future.
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