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Trulia’s VP of Marketing Heather Fernandez on CNBC: The Search for a New Home

Tue, Mar 16, 2010

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Great job by Trulia’s VP of Marketing Heather Fernandez as she provides insights into Trulia’s housing market search trends on CNBC today.

Highlights:

Home Buyer and Seller Search Trends: Our data is a forward looking indicator as to home buyer and seller sentiment
• We looked at 250 Largest cities in the US
Biggest losers: Sales Prices flat, transactions and searches down
- Elk Grove, CA
- Tracy, CA
- Moreno Valley, CA
- Stockton, CA
- Palmdale, CA
• California and Florida suffered the greatest earliest hits due to foreclosures
• Long road to recovery in these markets
• 3 out of 4 homes on the market are in foreclosure
Nationwide:
- 1 in every 3 homeowners is potentially underwater
- 1 in every 4transactions is a distressed transaction
Biggest increase in searches:
- Milwaukee Wisconson
- Frisco, Texas
- Ocala, Florida
- Albuquerque, New Mexico
- Malibu, California

How is your market doing in comparison to those named above?

Popularity: 1% [?]

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Local Ads testimonial - Chris Keller, agent in San Diego, CA

Tue, Mar 9, 2010

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Last week, one of our Trulia team members received a great testimonial from Chris Keller, agent in San Diego, CA.

Here are some neat things Chris had to say about our NEW! Local Ads product:

“I started using [a competitor's advertisement] about 1 month ago. I thought the results were very good until I joined Trulia’s Local Ad program a couple weeks ago! Not only do I receive almost twice as many hits from Trulia, the ad is larger (which gives me more room for verbiage) and the cost is around 20% less.

The hits are verifiable using Google’s analytics program. Our Trulia ad lands the potential buyer on a web page within our website dedicated to the area they are searching.

I also noticed that on Trulia you can hit the “next” button and proceed to the next listing. On [a competitor's site] you have to return to the “search results” every time you want to view the next property in your search. It makes me wonder how many people are exiting out of their site due to awkwardness of their search program.”

Here’s his ad:

chris-keller

This is an awesome testimonial Chris. Thanks so much for sharing! If you have feedback to share, please email us at pr@trulia.com.

Popularity: 3% [?]

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Trulia’s March Price Reduction Report - Home Sellers cut $21.6 Billion off Asking Prices

Tue, Mar 9, 2010

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Global Knife and Tomato
Creative Commons License photo credit: jackenhack

Today Trulia announced a new all-time low for national home price reduction levels since the company started tracking in April 2009, with 19 percent of listings currently on the market in the United States as of March 1, 2010 experiencing at least one price cut. This represents a 10 percent decrease from the previous month and the first time price reduction levels have dropped below 20 percent. The total dollar amount slashed from home prices dropped to $21.6 billion and the average discount for price-reduced homes continues to hold at 11 percent off of the original listing price.

Many major metros* across the U.S. have seen steady declines in price reductions during the past few months. The following U.S. cities experienced the biggest decline in price reductions from February 1, 2010 to March 1, 2010:

trulia-home-price-reduction

Six major cities in California also occupy the lowest percent of current listings with price reductions out of the Top 50 national cities: San Francisco (16%), Sacramento (15%), San Diego (13%), Oakland (13%), San Jose (12%) and Fresno (12%).

“Consumer engagement on Trulia remains at an all time high, but home sales have dropped nationally during the past few months because there has been a lower sense of urgency to ‘buy now’,” said Pete Flint, Trulia co-founder and CEO. ”As we get closer to the government incentives running out, we expect price reductions to increase as sellers begin to feel the pressure to lure buyers in, in advance of the tax credit expiration.”

The Tax Credit Effect

Price reduction levels peaked nationally toward the end of 2009, corresponding to the timing of the original November 2009 deadline for the Federal Housing Tax Credit. In the months following the extension of the tax credit, price reduction levels have since declined. National price reduction levels by month:

  • March 2010 - 19%
  • February 2010 - 21%
  • January 2010 - 21%
  • December 2009 - 22%
  • November 2009 - 26%
  • October 2009 - 26%
  • September 2009 - 26%
  • August 2009 - 25%
  • July 2009 - 25%
  • June 2009 - 24%

Buyers and Sellers Disagreeing

While many states are seeing lower levels of price reductions, sellers and buyers in the following states continue to disagree more frequently on what is fair for home prices in their respective states:

Million-Dollar Markets Hit Hardest

The average amount slashed from homes listed at $1 million above is 14 percent off of the original listing price. The following five cities saw significantly bigger discounts on properties priced above $1 million compared to the national average for March 2010:

March 2010 Price Reductions - Top 50 U.S. Cities

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b

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d

e

For more info on Trulia’s national home price reduction report, please visit our press release in the Trulia News Room.

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Today Show + Trulia: Real estate deals that’ll sweep you off your feet!

Fri, Mar 5, 2010

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WOOT! It’s been an awesome week for Trulia! Starting on Monday and ending today with a bang, Trulia received lots of love from Barbara Corcoran on NBC’s Today Show. Check out these sweet deals around the country. Thanks for having us Barb!

Minneapolis, MN

3512 Portland Ave #1, Minneapolis MN 55407
$94,900 | 1bd | 1ba | 650sqft | Single-Family Home

Denver, CO


8770 Corona St #302, Denver CO 80229
$97,750 | 2br | 2ba | 1,207sqft | Condo

Seattle, WA

6723 S 122nd St, Seattle WA 98178
$215,000 | 2bd | 1ba | 1,550sqft | Single-Family Home

Washington, DC

5321 D St SE, Washington, DC 20019
$200,000 | 4br | 2ba | 1,400sqft | Single-Family Home

Athens, GA

165 Alice Walker Dr, Athens GA 30607
$132,000 | 3br | 3ba | Single-Family Home

New York, NY

261 W 112th St #1B, New York, NY 10026
$620,000 | 2br | 2ba | 999sqft | Condo

Olive Branch, MS

8145 Maywood Dr, Olive Branch MS 38654
$165,000| 4br | 2ba | 1,928sqft | Single-Family Home

Fort Worth, TX

5728 Braewood Ln, Fort Worth TX 76244
$279,900 | 4br | 4ba | 3,668sqft | Single-Family Home

Check out both segments here:

Monday: Cities that let you have it all
Friday: Real deals in real estate

Do you have homes that are Today Show worthy? Send them to pr@trulia.com!

Popularity: 3% [?]

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Celeb homes for sale: Kara DioGuardi, Christina Aguilera, Ashlee Simpson, Scarlett Johansson - all looking to sell for less than purchase price

Thu, Feb 25, 2010

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When one sells, they all sell. This week, it’s the ladies who are hitting the market hard to offload their multi-million dollar mansions. We’re seeing American Idol judge Kara DioGuardi, Christina Aguilera, Ashlee Simpson-Wentz and Scarlett Johansson all list their homes for less than their purchase price.

American singer, songwriter, music publisher and most recently, American Idol judge Kara DioGuardi is apparently ‘uncontento’ with her Hollywood Hills pad. She must be itching to get out since she just reduced the asking price $101,000 to $1,649,000 for her three-bedroom Spanish-style retreat boasting city and canyon views. Not much of a dent in price reduction but it’s better than nothing!

2324 El Contento Dr. Los Angeles, CA 90068

Christina Aguilera is also selling her newly renovated modern masterpiece for a pretty $6.25M. The modern masterpiece includes a smart house, 12-person spa, 15-ft wide stainless steel fireplace and 25-ft waterfall - just to name a few things.

1443 Devlin Dr. Los Angeles, CA 90069

Ashlee Simpson-Wentz, Jess Simpson’s baby sister, is selling her precious Mediterranean Villa for $4M - slightly lower than the other two, but let’s be honest, it’s still out of our range!

Beverly Hills, CA 90210

And last but not least, we’ve got Miss Scarlett Johansson who just listed her gated Spanish Villa for sale. The villa includes a chef’s kitchen with “Big Chill” appliances, media room, maids quarters and a gated porte-cochere!

Los Angeles, CA 90068

Who will it be next week?

Keep up with our celebrity home citings here!

Popularity: 5% [?]

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First Local Ads testimonial - Joseph Hewey, Agent in Dallas, TX

Tue, Feb 23, 2010

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Last week, I had a great conversation on Local Ads with Joseph Hewey, agent in Dallas, TX. Joseph has been a Local Ads subscriber for a little over a month and he’s had HUGE success! Check out his testimonial below:

Our conversation went something like this…

How did you hear about Local Ads?
I heard of Local Ads through a magazine that my company subscribes to and there was a promo where if I signed up for Trulia Pro, I could sign up for Local Ads. And so I did!

How long have you had Local Ads?
I’ve had Local Ads for a little over a month and I’ve already been contacted by two buyers. One directly called me after seeing my ad in Zip Code 75219. I’m currently in the process of closing a contract, tomorrow actually. We met the same afternoon the buyer contacted me and went into contract three days later.

How many markets are you in?
I’m currently in 5 zip codes. The two buyers who contacted me saw my ad in Zip Code 75219.

In his words:

I really like the idea of being able to buy 100% of my market and not have to worry that over time, competitors will come in and I’ll lose my market share. This is a really cool product and I’m super pleased with it!

Check out his ad below and see it live in 75219:

joseph-hewey

Do you have a testimonial you’d like to share with us? Please send it along to pr@trulia.com.

Popularity: 6% [?]

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Trulia’s February Price Reduction Report - Housing Market Shows Signs of Stabilizing

Tue, Feb 16, 2010

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What subprime crisis?  Affordable houses are everywhere.
Creative Commons License photo credit: woodleywonderworks

Today we announced that 21 percent of homes currently on the market in the United States as of February 1, 2010 have experienced at least one price cut. This represents the second straight month of home price reductions at this level, the lowest level since Trulia started tracking price reductions in April 2009, and a significant decrease since November 2009, when 26 percent of homes had at least one price reduction.  The total dollar amount slashed from home prices dropped to $22.6 billion compared to $28.1 billion in November, a 19 percent decrease. The average discount for price-reduced homes continues to hold at 11 percent off of the original listing price.

California Seeing Less Reductions

Of the top 50 major U.S. cities*, only seven had price reduction levels at 30 percent or higher in February 2010, down from 21 in November 2009. Eight cities have seen a decline by more than one-third, and five of those cities are from the state of California:  San Francisco, Oakland, Sacramento, San Jose, and San Diego.

february-price-reductions

“Seeing lower levels of price reductions nationally is an early indicator that we may be getting closer to a healthier real estate market. So far this year, we’ve seen more engagement by home buyers than we’ve ever seen before on Trulia and it shows no sign of slowing down,” said Pete Flint, Trulia co-founder and CEO. “However, the tax credit extension is scheduled to expire soon and last year’s experience indicates that sellers may begin to panic by reducing prices ahead of the deadline. We will be tracking this closely during the next few months to determine the overall health of the real estate market heading into the traditional summer buying season.”

The Tax Credit Effect

National price reduction levels peaked toward the end of last year, corresponding to the timing of the original November 2009 deadline for the Federal Housing Tax Credit. In the months following the extension of the tax credit we’ve seen the lowest levels of reductions since the report started in April 2009. National price reduction levels by month:

* February 2010 – 21%
* January 2010 – 21%
* December 2009 – 22%
* November 2009 – 26%
* October 2009 – 26%
* September 2009 – 26%
* August 2009 – 25%
* July 2009 – 25%
* June 2009 – 24%

Luxury Market Still Hardest Hit

Luxury homes (those listed at $2 million and above) continue to be hit the hardest by price reductions with an average discount of 14 percent. Additionally, luxury homes represent less than two percent of all current listings on Trulia, but are responsible for 25 percent of the $22.6 billion in home price reductions. The average discount for homes priced less than $2 million continues to hold at 10 percent.

February 2010 Price Reductions – Top 50 U.S. Cities

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21

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For more info on Trulia’s national home price reduction report, please visit our press release in the Trulia News Room

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